How To Sell on Roblox: Virtual and Physical Products

Since its founding in 2004, Roblox has expanded beyond online gaming and digital experiences to support in-platform shopping for physical items through its partnership with Shopify.

Businesses have reason to consider Roblox as a sales channel: 88% of Gen Z Roblox users try on digital fashion before purchasing the physical version, a trend similar to AR shopping. Making products available directly in the platform reduces customer friction and shortens the path to purchase.

Learn how to sell on Roblox and explore the different ways to do it.

Ways to sell on Roblox

You can make or resell items for Robux, the platform’s virtual currency, which you can then trade in for cash. Here are the various ways you can make money on Roblox: 

• Developer products: Developer products are items or abilities (such as potions and ammo) that users can purchase multiple times. 

• UGC items: User-generated content (UGC) items are digital objects (like clothing and pet accessories) that users can create and sell on the marketplace. Creators receive a commission every time someone purchases an item. 

• Inventory: You can resell digital products you already own, as long as they meet certain requirements.

• Game passes: Game passes are one-time privileges that users purchase within a game, granting them special abilities or access to restricted areas. 

• Subscriptions: Subscriptions work similarly to game passes, with users paying a fee for benefits. The difference is that game passes carry a one-time fee while subscriptions have a monthly fee.

• Paid access: With paid access, creators can charge a one-time fee to let users access a game. 

• Physical items: You can connect your Shopify store to Roblox and sell physical items in a virtual experience. 

How to sell virtual items on Roblox

1. Model your digital asset
2. Import your item into Roblox Studio
3. Add the item to the Roblox Marketplace
4. Set the parameters of the sale
5. Publish your item

On Roblox, every user plays as a unique and customizable character called an avatar. Roblox users can change their avatars’ appearance by purchasing virtual items like accessories, clothing, and character bodies. 

Players can buy digital products with Robux, a proprietary virtual currency that users can purchase with real money or gift cards. They can make purchases in the Marketplace on the mobile app, website, and the Roblox app on Xbox. 

Brands can sell digital items on immersive platforms to audiences who are looking to update their avatars frequently—in particular, Gen Z gamers. According to the 2025 “Roblox Replay”, 47% of Gen Z users update their avatars to express their creativity, while 38% do so to try a different identity. 

Here are six steps to follow when creating and selling your UGC on Roblox:

1. Model your digital asset

Create the UGC you plan to sell using third-party 3D modeling software, such as an open-source tool like Blender or a paid application like Autodesk Maya. These tools let you create 3D models by generating shapes, sculpting them, and adding colors or textures.

Digital assets on Roblox have specific requirements, so research the appropriate rules for each item, as outlined in Roblox’s Marketplace policies and community standards. 

For example, rigid accessories like hats or sunglasses, as well as other geometric shapes, need to be watertight, with no exposed holes. Layered clothing, such as pants, shirts, and jackets, must use Roblox’s armature template to ensure clothing products respond to an avatar’s movements.

2. Import your item into Roblox Studio

Once you’ve sculpted and designed your digital items, upload your creations to Roblox Studio, —Roblox’s free game- development platform for building new games or virtual environments.

Within Roblox Studio, select “Import 3D” from the top menu bar to use Roblox’s built-in 3D importer tool. Select and upload the digital asset you created in your third-party software tool. You must select the type of item you are importing, such as accessory for shoes and model for heads and bodies.

Roblox’s 3D importer tool provides a visual preview of the model and alerts you to any specific errors with the file. After you import your creation, you can find it in the Toolbox or Asset Manager section of Roblox Studio.

3. Add the item to the Roblox Marketplace

The Roblox Marketplace is the central digital hub where Roblox users can buy and sell virtual items, such as accessories and clothing to be worn by avatars. To publish and sell items on the Roblox Marketplace, you need a valid ID and a subscription to Roblox Premium 1000 or Roblox Premium 2200.

Navigate to “Submit As” and choose “Avatar Asset.” You’ll pick the asset type, which will trigger the validation process. Once validation happens, you will see an item description box, which includes the title of your asset, description, asset type tags, and creator name.

4. Set the parameters of the sale

When adding your item to the Roblox Marketplace, you must decide whether your virtual creation is non-limited (players can buy an unlimited quantity) or limited (you set a fixed quantity). Limited can make your item more valuable.

Next, set your price. Roblox sets price floors for different types of assets based on their performance in the marketplace.

5. Publish your item

There’s a nonrefundable upload fee when publishing items on the Robux Marketplace. For certain 3D items, the upload fee is typically 80 Robux. 

Different asset types require different publishing advances, a refundable, up-front fee. The price differs depending on whether you’ve made a limited or non-limited item. For example, a non-limited publishing advance for a hat is 1,500 Robux, and a limited publishing advance is 13,000 Robux. 

When you sell items on Roblox, a portion of the sales goes to the platform. The split depends on the type of asset and where the purchase takes place.

Once submitted, your item undergoes a review to ensure it complies with Roblox’s Marketplace Policy. This can take up to 24 hours, after which Roblox will mark it as ready to sell.

How to resell virtual items on Roblox

If you want to resell your items, you need to have a Roblox Premium membership and products that are Limited or Limited Unique (LimitedU). Limited items are designated for resale only; Limited Unique items are Limited and have serial numbers and a set number of stock. There are some geographic restrictions: If you live in Japan, for example, you can only sell Roblox-created Limited and LimitedU items, while users in South Korea cannot resell items.

Here are the steps to follow to resell your items:

• Wait the holding period. When you buy a Limited or LimitedU product, there’s a holding period of up to 30 days. You cannot resell your item until the holding period ends.

• Go to the product’s details page. Scroll down to the “Owned Items” section and select the item you want to sell. If you have more than one copy, choose which one you want to resell.

• Click the Sell button. At this point, you can set your price and list the item for resale. 

How to sell physical items on Roblox with Shopify

1. Launch your Shopify store
2. Create an immersive experience in Roblox
3. Set up your Roblox sales channel
4. Advertise on Roblox

Selling physical items on Roblox lets brands connect with younger generations on a platform they already use. To get started, follow these steps: 

1. Launch your Shopify store

To sell physical items on Roblox, you first need an online store. If you don’t already have one, you can use Shopify’s AI website builder to create a custom store based on prompts or browse the theme store for inspiration.

Then, upload your products and set up checkout with Shop Pay.

2. Create an immersive experience in Roblox

While you are selling physical products, you still need a virtual landscape to interact with customers. Roblox players can purchase the physical items you’re selling without leaving your Roblox digital environment.

Use Roblox Studio to build a digital experience that reflects your company’s unique brand identity. 

For example, in the Fenty Beauty Experience, Roblox users travel through hexagonal prisms reminiscent of the makeup and skincare brand’s bestselling Match Stix. At any point, they can purchase products right from the game. 

3. Set up your Roblox sales channel 

Visit the Shopify App Store and install the Roblox app. To connect your Shopify store to your Roblox account, go to your Shopify admin and select Sales channels > Roblox. Log into your Roblox account and select Confirm, then Give Access. Next, you’ll be prompted to sync products. 

To build your brand presence on Roblox and drive demand for your physical products, consider matching each item with a digital counterpart. You might include the digital versions as free perks for players who purchase your physical items. 

According to the 2025 Roblox Replay report, Gen Z users on the platform often seek a correlation between their virtual and physical appearance. In fact, 64% of Gen Z respondents said they were more likely to consider wearing a brand in the physical world if their avatar wore it digitally. 

4. Advertise on Roblox

Once you’ve set up your ecommerce store and developed a digital experience on Roblox for your company, consider launching an ad campaign on Roblox. Use Roblox’s Ads Manager to create and target ads that drive traffic to your experiences, such as Search, Sponsored, and Portal Ads.