Anirudh Goel

Service partner

4.7

(6)

|

Partner since August 2024

Anirudh Goel

Price range for selected services

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Social links

Primary location

Chandigarh, India

Supported locations

India, United Kingdom, Canada, United States

Languages

English, Hindi

About

Business description

Shopify Partner and Framer Expert, 5+ years, solo. Full builds, theme work, SEO and monthly store ops for premium D2C brands in India, the UK and the US. You see a working demo of your store before our first call, and you deal with me directly, no account managers.

Specialized services

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Description: A full Shopify store from an empty admin to a live domain, or a rebuild in place on a store that is already trading. Product architecture first (variants, metafields, collections) so the catalogue scales, then the theme, to your design or mine. Recent: Keer (jewellery, from zero), Fraghill (fragrance, rebuilt while trading), Nara Livin (furniture, Figma to Liquid in six weeks).

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Description: Custom sections, blocks and Liquid on Dawn, Horizon, Impact, Reformation, Avante and other paid themes, built as editor-configurable sections so your team can rearrange pages without a developer. Quizzes, bundle builders, vendor profiles on metaobjects, mega menus, cart drawers. Every change goes to a staging theme first and is checked on mobile before it touches live.

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Description: Monthly store operations on a retainer, the way Qurist and Kala Curry run today: a shared task tracker, a set number of hours, one developer who knows your store. A typical month covers sale pricing across variants, new landing pages and sections, catalogue and collection fixes, app and shipping integrations, theme updates, and the small breakages that otherwise sit for weeks.

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Description: Admin API work when an app from the store doesn't fit: pricing scripts that update every bundle variant for a sale, ShipTurtle and Delhivery multi-vendor integrations, product feeds, metaobject-driven content, and custom apps on Shopify's 2026 auth model. Also finding what an installed app broke, using Shopify's event log as the evidence rather than guesswork.

Other services

Product and collection setup, Store settings configuration, Store migration, Website audit and optimization strategy, Checkout upgrade, Troubleshooting

Industries

Clothing and fashion, Food and drink, Health and beauty, Jewelry and accessories

Featured work

Dayal Opticals · luxury eyewear, 18 boutiques

Custom Shopify theme for a luxury eyewear retailer with 18 boutiques across India, carrying Oliver Peoples, Hugo Boss and Zilli. Large product galleries, quick view and high-resolution imagery, the same presentation the boutiques give the frames. Full design and development.
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Qurist · CBD and wellness, monthly store operations

Monthly Shopify operations for a CBD and wellness D2C brand on the Grow plan. Homepage redesigned and live within the first month, then a standing cadence of monthly bundle sales, price changes across 28 variants, a shared task tracker, and every change tested on a staging theme before it touches the live store. Retainer since June 2026, one developer who knows the store.
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Fraghill · fragrance store rebuild with a scent-matching quiz

Rebuilt a fragrance brand's Shopify store in place, launched July 2026. Added a Decoder quiz that matches customers to scents, a Build Your Trio bundle builder and a Match Maker engine, then moved into conversion work: buy-button hierarchy on product pages, the cart drawer, the quiz result page and product structured data for Google. Monthly retainer since August 2026.
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Kala Curry · multi-vendor art marketplace, 80+ artisans

Multi-vendor Shopify marketplace for handmade Indian art: 80+ approved artisans, 790 live products, 1,500+ orders. Vendor profile pages, artist pages built from Figma, ShipTurtle vendor onboarding, a Delhivery shipping migration and a category system that keeps 800 products findable. Monthly retainer covering store operations, editorial features and SEO.
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Keer · premium 925 silver jewellery, full build

Full Shopify build for Keer, a premium 925 sterling silver jewellery label, from an empty store to live. Product architecture, variants and metafields came first, before any page design, so new collections drop in without a rebuild. Built from the SKU up with a first-time founder.
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Nara Livin · home furniture, pixel-perfect Figma to Shopify

Shopify development for a home furniture brand featured in Elle Decor and Design Pataki. The design arrived as Figma files; the job was a pixel-accurate Liquid build, delivered in six weeks. Development only.
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Rating4.7(6)

Overall rating summary

Ratings based on  and 

  1. (4)
  2. (1)
  3. (1)
  4. (0)
  5. (0)

Reviews

Kala Curry

Quality of work

5

Communication

4
We have been working with Anirudh for a year and he has been great to work with! Knowledgable and easy communication. Would highly recommend him for your website!

Service reviewed: Store build or redesign

BIBAL

Quality of work

5

Communication

5
Just one word Extraordinary, Amazing and perfect. Yes that's more than a word but that's the amount of efforts and preference he puts into not just provide what you need but to give you more than whatever you needed. He has the precise thoughts to think of things like outcomes and consequences which would help you, or create a problem ahead and he acts according to them. You will be not just hirin...

Service reviewed: Store build or redesign

Keer

Quality of work

5

Communication

5
We started working with Anirudh for our Shopify store and honestly had no idea it would turn into what it has. He got the brief from day one, no hand-holding needed. The store looks and feels exactly how Keer should look. But what kept us coming back is that he just handles things. We've since expanded into SEO and multi-channel and he's been right there for all of it. It feels less like working w...

Service reviewed: Store build or redesign

Desi Art Mag

Quality of work

5

Communication

5
Working with Anirudh was just a breeze. The highlight was how communicative he was and how smoothly we were able to carry out the project. Would definitely recommend!

Service reviewed: Store build or redesign

Islands of Loom

Quality of work

3

Communication

4

Service reviewed: Store build or redesign

copperandcrumb

Quality of work

5

Communication

5
Working with Anirudh was exactly what we needed for our cafe's online presence. We came to him with a vision for how we wanted to represent our cafe culture and the vibe of our space, and he just got it immediately. He didn't just build us a store, he took time to understand our aesthetic, our customers, and what makes our eatery different. Communication was smooth throughout, and I really appre...

Service reviewed: Store build or redesign