Mutual Friends Inc.

About

Business description

Toronto-based creative and performance agency for premium DTC brands serving Toronto, USA, Australia & more. Branding, Shopify builds, paid media (Meta + Google), brand strategy, and creative direction. Built for brands where creative has to be as strong as performance.

Partnered with Dairy Boy from the ground up — building out brand strategy, social presence, and paid media to drive early DTC growth. Handled creative direction, Meta campaigns, and content strategy to establish the brand with a new audience and convert them into customers.

Full brand launch, strategy, social, influencers, and paid media management for a premium jewelry label. Developed creative direction, ad strategy across Meta, and a content system that elevated the brand's positioning and drove consistent Shopify revenue. Built for sustained growth, not just launch momentum.

Led the full digital launch of Normy — a new DTC homeware brand built under Nemcor's legacy. Scope covered brand strategy, social media management, paid media, influencer seeding support, and a performance marketing model built for scaling from soft launch to sustained growth.

Brought Rosa Rims from an existing platform onto Shopify, leading the full migration alongside a brand consultation and creative direction overhaul. Work covered brand positioning, visual identity, site architecture, and paid media. Each quarter since launch has shown meaningful growth across sessions, orders, and revenue — compounding as the creative and paid strategy matured together.

Ongoing growth partner for PJs by PJ, a New York loungewear brand. Managed social media, Meta paid campaigns, and email marketing to build audience and drive Shopify revenue. Work focused on creative consistency, inventory-aware campaign timing, and building a loyal repeat customer base.

Supported NESO Wellness across brand strategy and Shopify — building a clear digital presence for a premium wellness brand. Work included creative direction, positioning, and performance marketing to grow the brand's online channel and reach a health-conscious consumer audience.