StudioSmall

About

Business description

Design and development studio in London and Melbourne. We build bespoke Shopify stores for design-led brands in fashion, lifestyle and culture: custom themes, headless Shopify builds and custom app development, all under one roof.

New York fashion designer with Texan roots, known for blending elegance with playfulness. We redesigned the brand identity, with a new typemark unifying Ready to Wear, Ranch and Bridal and a lasso-inspired monogram.

The Shopify site puts editorial storytelling first, using subtle motion to connect browsing with shopping, and a pared-back design that lets the product imagery lead.

Los Angeles brand spanning handcrafted jewellery, ready-to-wear and accessories, built on materiality and artisanal craft. We refreshed the visual identity with a new wordmark and refined typography, and designed and built an editorially driven Shopify site, led by immersive imagery and a considered user journey. Bespoke hand-drawn symbols developed early on shaped the wider design language.

Rebrand and new website for London interior design studio Studio Ashby and its sister brand, Sister. The identity grew out of Studio Ashby’s book, Home Art Soul. The site is a headless Shopify build integrated with Sanity CMS, so the team can tell their story editorially and sell from the same place, with full control over both content and commerce.

British lighting manufacturer known for high-quality, hand-crafted designs. We redesigned the whole brand, including typemark, packaging, art direction and Shopify site, to modernise it while staying true to its heritage. The new identity takes its cue from the lights themselves, echoing the rounded, geometric forms found across the brand’s iconic collections.

New website for Phina, the Edinburgh interior design studio and gallery formerly known as Jeffreys Interiors, known for bespoke, atmospheric interiors rich in pattern and colour. The site is a headless Shopify build, bringing the studio’s portfolio, sketchbook and gallery together with commerce in one place, and launched alongside the move to the new name.