Latency Studio, Commerce Growth Partner
5.0
(65)
Partner since February 2021

Price range for selected services
$300-$15000
Contact information
Primary location
Lahore, Pakistan
Supported locations
Pakistan, Netherlands, United States, Germany
Languages
English, German, Dutch
About
Business description
Latency Studio builds Shopify stores that turn traffic into revenue: CRO-led UX, theme engineering, performance, checkout, custom apps, B2B, Markets, and AI-ready commerce. 300+ Shopify projects. 5.0 Partner rating.
Specialized services
Price: $2500-12000
Description: We design and build Shopify stores for growth-focused brands. Our work covers storefront UX, product page structure, custom sections, collection flow, cart improvements, speed, responsive QA, app setup, and launch support.
Price: $1500-6000
Description: We improve the parts of your Shopify store that affect revenue most: product pages, offer structure, trust sections, bundles, upsells, mobile buying flow, cart UX, and checkout journey. Best for stores with traffic but weak conversion.
Price: $1500-6000
Description: We improve Shopify speed by auditing apps, scripts, images, theme code, Core Web Vitals, and mobile performance issues. You get cleaner loading, better user experience, and fewer technical problems hurting conversion.
Price: $500-5000
Description: We customize Shopify themes with clean Liquid, CSS, JavaScript, sections, blocks, metafields, product features, cart updates, banners, sliders, filters, sticky ATC, variant logic, and mobile-first layout improvements.
Price: $2500-15000
Description: We build custom Shopify apps, private app features, AI store assistants, cart tools, checkout upgrades, API integrations, workflow automations, and custom store functionality built around your brand and business needs.
Other services
Store migration, Website audit and optimization strategy, Ongoing website management, Product and collection setup, Store settings configuration, Troubleshooting
Industries
Clothing and fashion, Health and beauty, Jewelry and accessories, Lifestyle
Featured work
Nori Studio, Custom Bottle Store with 2D Configurator
Designed and developed a Shopify store for Nori Studio, a German customizable water bottle brand. We built the experience around a live 2D configurator where customers choose cap, body, carry option, and base, see the bottle update in real time, and view price changes instantly. The result is a premium, conversion-focused store built for customization, trust, and scale.View featured work
WELLX – SNOX Rebrand, Metafield Architecture & Conversion Rebuild
Led the SNOX → WELLX rebrand on Shopify: domain switch, maintenance page, redirect map and product renames. Re-architected the Impact theme as a modular system: metafield-driven Women/Men collection hubs, colour-group product pages, compression-level cards, a multi-currency rewards cart and D&R-style header, footer and PDP. Every change settings-based, so the client edits without a developer.View featured work
Fie Isolde – Luxury Jewelry Store with Conversion UX
Built a premium Shopify store for Fie Isolde, an LA-based handcrafted fine jewelry brand featured in The New York Times. Transformed Figma designs into a conversion-focused experience using Dawn theme with custom code. Structured navigation by category, collection, and engagement. Appointment booking, bespoke commissions, and trust-driven layout to convert high-intent luxury buyers.View featured work
Asumi Matcha – Full Brand & Store Build for EU Market
End-to-end brand and Shopify store for Asumi Matcha, targeting Netherlands, Germany, and Belgium. Delivered full branding, packaging design, store build, and social media management. Conversion-focused layout: membership model, product education, quality comparison section, and trust signals. Multi-market setup with localized payments. From zero brand to full ecommerce operation.View featured work
Bolt Base – Visualsoft to Shopify Migration, 6000+ Variants
Full migration from Visualsoft to Shopify for Bolt Base, a UK industrial fasteners supplier. Imported 6000+ product variants via CSV, migrated customers, orders, and URL redirects. Built a 5-level navigation system using Metaobjects. Added request-a-quote functionality and volume discount pricing. Complex catalog architecture for B2B and retail buyers. Zero downtime migration.View featured work
Doctrinus – Medical Platform: Figma to Shopify with Animations
Full Figma-to-Shopify build for Doctrinus, a German online medical practice serving 15,000+ patients. Designed in Figma, then built with custom animations and modern UI. Separate flows for men's and women's health: lab tests, therapies, e-prescriptions, and consultations. Multi-region (DE, AT, CH). Complex product architecture on Shopify — not a typical store. Fully custom coded.View featured work
Rating5.0(65)
Overall rating summary
Ratings based on and
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Reviews
Varelle Lane
Quality of work
5Communication
5Service reviewed: Store build or redesign
UNCOMMON SENSE.
Quality of work
5Communication
5Great experience all round, would happily recommend. Deliverables discussed early, multiple directions to choose from with clear communication. Everything was delivered on time, with time for reviews where needed. Will be working together again in future!
Service reviewed: Store build or redesign
Bellissima Milan
Quality of work
5Communication
5Waqar was very helpful with assisting me in the design of my Shopify store. He communicated throughout the entire process. I highly recommend!
Service reviewed: Store build or redesign
Guilly | USA
Quality of work
5Communication
5He’s easy to work with and gets the job done quickly. He handled everything related to coding and setting up the branded store. We’re very satisfied.
Service reviewed: Store build or redesign
Marley & June
Quality of work
5Communication
5Very good and fast service! I would definitely recommend to everyone who wants the build a good website or any other aspects in their business! 📈
Service reviewed: Store build or redesign
CapWrights
Quality of work
5Communication
4Service reviewed: Store build or redesign
LAB
Quality of work
5Communication
5Waqar has once again delivered outstanding work. His professionalism, reliability, and attention to detail consistently make every collaboration smooth and efficient. I always enjoy working with him and can count on him to go the extra mile to ensure high-quality results. I highly recommend Waqar to anyone looking for someone dependable, skilled, and committed to excellence.
Service reviewed: Store build or redesign
GRLS ACTIVEWEAR
Quality of work
5Communication
5Highly recommend I had a great experience working with him on my Shopify website. He understood exactly what I needed, communicated clearly throughout the process, and delivered a clean, professional site that works smoothly and looks great. He was reliable, detail-oriented, and very easy to work with. Any feedback or changes I asked for were handled quickly and thoughtfully. The final result ex...
Service reviewed: Website audit and optimization strategy
Freyja Copenhagen
Quality of work
5Communication
5Waqar is great! Always helps me with improving and redesigning my store. Thank you
Service reviewed: Store build or redesign
Sienna and Mae
Quality of work
5Communication
5Waqar is very friendly, responds quickly, always knows how to deliver what you ask for!
Service reviewed: Theme customization