Get the only point of sale that gives you <highlight>more</highlight>

CRM-интеграция помогает объединить данные о клиентах из разных инструментов и автоматизировать рабочие процессы. Узнайте о преимуществах CRM-интеграции, способах её реализации и популярных CRM-системах, совместимых с Shopify.

","seo",{"_213":260,"_154":-5,"_155":227},"authorV2",{"_213":254,"_255":256,"_257":258,"_259":37},"metafields",[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,247,-5],"imageUrl","https://cdn.shopify.com/b/shopify-brochure2-assets/4b4082b107256b1fe460d40cea81e6e6.jpg","imageAltText","Зелёная иконка профиля пользователя на светло-зелёном фоне с концентрическими кругами","imageClass","createdAt","22 июн. 2026 г.","createdAtRaw","2026-06-22","modifiedAt","modifiedAtRaw",{"_213":248,"_249":237,"_250":251,"_252":-5,"_253":-5},"Metafield","value","key","share_image_cdn","reference","references","ArticleAuthor","name","Команда Shopify","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","SEO","validated","Image","https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_c15a5860-95e2-4586-aeb1-134a7414222b.jpg?v=1782218573","altText","width",1848,"height",782,"gid://shopify/Article/569152307256","abandoned-cart-emails","Письма о брошенной корзине: примеры и советы (2026)","2026-06-22T13:10:00Z",{"_213":262,"_11":283,"_264":281,"_265":266,"_267":284},[261,144],"Восстановите потерянные продажи с этими проверенными стратегиями отправки электронных писем о брошенной корзине. В статье — примеры, тактика выбора времени и образцы, которые помогут превратить посетителей в покупателей.","

Восстановите потерянные продажи с этими проверенными стратегиями отправки электронных писем о брошенной корзине. В статье — примеры, тактика выбора времени и образцы, которые помогут превратить посетителей в покупателей.

",{"_213":260,"_154":-5,"_155":275},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,282,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/2b212791caa3905f6b76ebfeeb672ef7.jpg","изображение продуктовой тележки с логотипом электронной почты на синем градиентном фоне ",{"_213":248,"_249":280,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_9bc2440a-6bd5-4e5d-8e6d-3fe5d7fd261d.jpg?v=1782220255",1040,"gid://shopify/Article/569178423352","landing-page","Что такое лендинг? Как создавать эффективные лендинги","2026-07-14T04:09:00Z",{"_213":262,"_11":301,"_264":297,"_265":266,"_267":268},[261,144],"Лучшие лендинги создаются с расчетом на одну конкретную цель — будь то генерация лидов, продажа определенного продукта или предложение скидки новым клиентам.","

Лучшие лендинги создаются с расчетом на одну конкретную цель — будь то генерация лидов, продажа определенного продукта или предложение скидки новым клиентам.

",{"_213":260,"_154":-5,"_155":291},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,300,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/1249fb2490b4c754aec366bca902fbf2.jpg","Карточка товара интернет-магазина, в которой демонстрируется бело-зеленая майка-топ.","14 июл. 2026 г.","2026-07-14",{"_213":248,"_249":296,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image6_f1242b01-e71e-4f7f-bf68-1c8b66155237.jpg?v=1784286771","gid://shopify/Article/569178456120","best-freelancing-sites","7 лучших сайтов для фриланса в 2026 году","2026-07-14T04:14:00Z",{"_213":262,"_11":316,"_264":314,"_265":266,"_267":268},[261,144],"Ищете лучшие сайты для фриланса? Независимо от того, нужны ли вам заказы или надёжные исполнители, этот обзор поможет выбрать подходящую платформу.","

Ищете лучшие сайты для фриланса? Независимо от того, нужны ли вам заказы или надёжные исполнители, этот обзор поможет выбрать подходящую платформу.

",{"_213":260,"_154":-5,"_155":308},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,315,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/05f8fee0c3e939588cbeb0dfd7f0ec6c.jpg","Светящиеся трёхмерные панели на градиентном розово-фиолетовом фоне.",{"_213":248,"_249":313,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/how_20to_20design_20a_20website.jpg0_8640017c-7d03-43d0-b69b-f8b2d676a6fa.jpg?v=1784088863","gid://shopify/Article/569178357816","ecommerce-skills","Навыки электронной коммерции для запуска интернет-магазина","2026-07-15T03:45:13Z",{"_213":262,"_11":333,"_264":329,"_265":266,"_267":268},[261,144],"Навыки в электронной коммерции могут помочь вам добиться успеха на конкурентном рынке. Узнаете, какие профессиональные и гибкие компетенции стоит развивать — от анализа данных до лидерства.","

Навыки в электронной коммерции могут помочь вам добиться успеха на конкурентном рынке. Узнаете, какие профессиональные и гибкие компетенции стоит развивать — от анализа данных до лидерства.

",{"_213":260,"_154":-5,"_155":323},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,332,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/764803f242f3161c571a07f328cc7ae6.jpg","Золотой кубок на постаменте на жёлтом фоне.","15 июл. 2026 г.","2026-07-15",{"_213":248,"_249":328,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/ae1e4b2fe327dd0eae87465663d65fc3.png0_47228a23-cb18-43e6-958d-4e7f39909269.jpg?v=1784087118","gid://shopify/Article/569178390584","ai-product-design","Дизайн продуктов с использованием ИИ: инструменты и советы","2026-07-15T03:53:13Z",{"_213":262,"_11":348,"_264":346,"_265":266,"_267":268},[261,144],"Инструменты для дизайна продуктов с использованием ИИ помогают продавцам создавать визуалы, прототипы и другие материалы без навыков дизайна. Узнайте, какие инструменты стоит использовать и как применять их на практике.","

Инструменты для дизайна продуктов с использованием ИИ помогают продавцам создавать визуалы, прототипы и другие материалы без навыков дизайна. Узнайте, какие инструменты стоит использовать и как применять их на практике.

",{"_213":260,"_154":-5,"_155":340},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,347,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/10045f7daf4e9626555ba9321cabedee.jpg","Стилизованное трёхмерное изображение человеческого мозга на жёлтом фоне, символизирующее искусственный интеллект.",{"_213":248,"_249":345,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_f8d15870-6150-4254-b625-b5199f085011.jpg?v=1784087598","gid://shopify/Article/569184485432","what-is-klaviyo","Что такое Klaviyo? Основные функции, цены и интеграция с Shopify","2026-07-19T08:13:00Z",{"_213":262,"_11":365,"_264":361,"_265":266,"_267":268},[261,144],"Теперь Klaviyo предлагает четыре основные платформы: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service и Klaviyo Data. Узнайте, как интегрировать их с Shopify.","

Теперь Klaviyo предлагает четыре основные платформы: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service и Klaviyo Data. Узнайте, как интегрировать их с Shopify.

",{"_213":260,"_154":-5,"_155":355},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,364,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/ebca6690a97a6e30a7f59223291c6b8d.jpg","Открытый ноутбук с конвертом на экране и парящая перед ним лупа.","19 июл. 2026 г.","2026-07-19",{"_213":248,"_249":360,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/email_marketing_laptop.png0_97585308-39d8-406a-b315-2b68b63c69ee.jpg?v=1784535191","gid://shopify/Article/569184550968","payment-options","Способы оплаты: 11 популярных типов и руководство по их использованию (2026)","2026-07-19T08:26:00Z",{"_213":262,"_11":380,"_264":378,"_265":266,"_267":381},[261,144],"Цифровые кошельки, банковские карты, переводы и другие методы оплаты занимают важное место в современной электронной торговле. Узнайте об их преимуществах и недостатках, связанных комиссиях и выберите оптимальный набор способов оплаты для своего интернет‑магазина.","

Цифровые кошельки, банковские карты, переводы и другие методы оплаты занимают важное место в современной электронной торговле. Узнайте об их преимуществах и недостатках, связанных комиссиях и выберите оптимальный набор способов оплаты для своего интернет‑магазина.

",{"_213":260,"_154":-5,"_155":372},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,379,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/7a9652ad4bd9f03b5144859f20c217ae.jpg","Изображение, иллюстрирующее способы оплаты, с вариантами Visa, PayPal, Amex и пр.",{"_213":248,"_249":377,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image7_1_c4ab45aa-e345-4707-b916-6f2e4251aa0f.jpg?v=1784535979",970,"gid://shopify/Article/569184813112","what-is-google-gemini","Что такое Google Gemini? Инструменты Gemini на базе ИИ","2026-07-19T09:03:00Z",{"_213":262,"_11":396,"_264":394,"_265":266,"_267":268},[261,144],"Gemini (ранее Bard) — инструмент Google на базе ИИ для исследований, управления задачами, клиентской поддержки и других процессов. Узнайте, как он работает и чем может быть полезен вашему бизнесу.","

Gemini (ранее Bard) — инструмент Google на базе ИИ для исследований, управления задачами, клиентской поддержки и других процессов. Узнайте, как он работает и чем может быть полезен вашему бизнесу.

",{"_213":260,"_154":-5,"_155":388},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,395,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/07e02791457483051230528854ba5c79.jpg","Схематичное изображение человеческого мозга — символа искусственного интеллекта — на синем фоне.",{"_213":248,"_249":393,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/1751d39dc047fe6d3a8d84de79a9941f.png0_a8786db2-2e6b-4ab3-90d0-d43e65adb374.jpg?v=1784538214","gid://shopify/Article/569192153144","dall-e","DALL-E: что это такое и как работает","2026-07-26T12:27:00Z",{"_213":262,"_11":413,"_264":409,"_265":266,"_267":268},[261,144],"DALL-E — один из самых популярных генераторов изображений на базе ИИ. Зная всего несколько простых приемов, вы сможете создавать самые разные картинки.","

DALL-E — один из самых популярных генераторов изображений на базе ИИ. Зная всего несколько простых приемов, вы сможете создавать самые разные картинки.

",{"_213":260,"_154":-5,"_155":403},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,412,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/c5d0a97aa092d9b4be8c6b3a980a571a.jpg","Примеры изображений растений по текстовому запросу.","26 июл. 2026 г.","2026-07-26",{"_213":248,"_249":408,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/9987b71f24130f87202c5b1298c64845.png0_1_e9c60f52-1bb3-4548-a704-9bddcedaa567.jpg?v=1785155230","gid://shopify/Article/569192251448","ai-image-generator","Лучшие ИИ-генераторы изображений для электронной коммерции","2026-07-26T12:46:00Z",{"_213":262,"_11":428,"_264":426,"_265":266,"_267":268},[261,144],"Создавайте изображения товаров, баннеры и креативы с помощью лучших ИИ-генераторов изображений 2026 года. Экономьте время, сокращайте расходы, упрощайте рабочие процессы и поддерживайте фирменный стиль.","

Создавайте изображения товаров, баннеры и креативы с помощью лучших ИИ-генераторов изображений 2026 года. Экономьте время, сокращайте расходы, упрощайте рабочие процессы и поддерживайте фирменный стиль.

",{"_213":260,"_154":-5,"_155":420},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,427,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/533de448c206c5558e60bef2076c7949.jpg","Белый принтер для печати этикеток с выходящей лентой на розово-фиолетовом градиентном фоне.",{"_213":248,"_249":425,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image5_82db3dba-3246-4e0a-a5c9-f6288d417e6a.jpg?v=1785156454","gid://shopify/Article/569192316984","professional-fonts","12 лучших профессиональных шрифтов для бизнеса","2026-07-26T13:05:00Z",{"_213":262,"_11":443,"_264":441,"_265":266,"_267":268},[261,144],"Правильно подобранный шрифт помогает создать профессиональный образ бренда. Он делает сайт, резюме, визитки и другие материалы удобными для чтения и помогает произвести хорошее первое впечатление.","

Правильно подобранный шрифт помогает создать профессиональный образ бренда. Он делает сайт, резюме, визитки и другие материалы удобными для чтения и помогает произвести хорошее первое впечатление.

",{"_213":260,"_154":-5,"_155":435},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,442,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/40ac02a654c3e8430e060eb020dae297.jpg","Макет главной страницы интернет-магазина косметики: на голубом фоне изображены три помады розовых оттенков, крупный заголовок «Pretty Palette», кнопка «Shop All» и верхнее меню с разделами Makeup, Skincare, Accessories и About",{"_213":248,"_249":440,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/website_creation.png0_ae853902-9db2-4ee7-9f12-314248889200.jpg?v=1785157558","gid://shopify/Article/569192349752","business-manager-facebook","Как использовать Meta Business Manager (Facebook)","2026-07-26T13:16:00Z",{"_213":262,"_11":458,"_264":456,"_265":266,"_267":268},[261,144],"Узнайте, как настроить Meta Business Manager для ecommerce-бизнеса и ознакомьтесь с советами и лучшими практиками работы с платформой.","

Узнайте, как настроить Meta Business Manager для ecommerce-бизнеса и ознакомьтесь с советами и лучшими практиками работы с платформой.

",{"_213":260,"_154":-5,"_155":450},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,457,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/4f001c94fd2ee9d9659e636302bb754f.jpg","Открытый ноутбук и иконки профиля, настроек и защиты данных на голубом градиентном фоне.",{"_213":248,"_249":455,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image5_8694f2a9-f850-41f1-867a-8dc4d24684d8.jpg?v=1785158170","gid://shopify/Article/569193300024","register-business","Как зарегистрировать бизнес: 5 простых шагов (2026)","2026-07-27T11:40:00Z",{"_213":262,"_11":475,"_264":471,"_265":266,"_267":284},[261,144],"От выбора правильной бизнес-структуры до подачи заявлений в соответствующие органы — узнайте из нашего гайда, как зарегистрировать онлайн-бизнес.","

От выбора правильной бизнес-структуры до подачи заявлений в соответствующие органы — узнайте из нашего гайда, как зарегистрировать онлайн-бизнес.

",{"_213":260,"_154":-5,"_155":465},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,474,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/768b6725896ae23df5499cfe6964d3ba.jpg","Светящаяся 3D-лестница на жизнерадостном градиентном фоне","27 июл. 2026 г.","2026-07-27",{"_213":248,"_249":470,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/44c0cbd1580a1ef279b522244142eb87.jpg1_1.jpg?v=1785238868","gid://shopify/Article/569193365560","how-to-become-a-copywriter","Как стать копирайтером: практическое руководство","2026-07-27T11:58:00Z",{"_213":262,"_11":490,"_264":488,"_265":266,"_267":268},[261,144],"Любите писать и интересуетесь копирайтингом? Узнайте, какие навыки нужны, чтобы стать копирайтером, как собрать портфолио, выстроить связи и подавать заявки для получения заказов.","

Любите писать и интересуетесь копирайтингом? Узнайте, какие навыки нужны, чтобы стать копирайтером, как собрать портфолио, выстроить связи и подавать заявки для получения заказов.

",{"_213":260,"_154":-5,"_155":482},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,489,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/41ffcbc8bbef93a8e3dd1cc2182dbffa.jpg","Розовый карандаш на розовом фоне, символизирующий работу копирайтера",{"_213":248,"_249":487,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/writers_20tone.jpg0_5256e97d-fe0a-4c5f-ba6f-c4c2c8cc4c89.jpg?v=1785239899","gid://shopify/Article/569193398328","google-analytics-for-ecommerce-a-beginners-guide","Как настроить и использовать Google Аналитику для онлайн-магазина (2026)","2026-07-27T12:10:00Z",{"_213":262,"_11":505,"_264":503,"_265":266,"_267":268},[261,144],"Узнайте из нашего гайда, как настроить Google Аналитику для интернет-магазина. В гайде собраны стратегии, которые помогут превратить аналитические данные в реальные бизнес-результаты.","

Узнайте из нашего гайда, как настроить Google Аналитику для интернет-магазина. В гайде собраны стратегии, которые помогут превратить аналитические данные в реальные бизнес-результаты.

",{"_213":260,"_154":-5,"_155":497},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,504,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/dd52c62991c4331fcca8bcf3b8a9159a.jpg","Три разных графика в голубых тонах",{"_213":248,"_249":502,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image5_466498ef-25f0-4692-a2d1-8d4249a7aca1.jpg?v=1785240659","gid://shopify/Article/569193594936","choose-brand-colors","Как выбрать цвета бренда (с примерами)","2026-07-27T13:38:00Z",{"_213":262,"_11":520,"_264":518,"_265":266,"_267":268},[261,144],"С правильной комбинацией цветов бренда вы можете передавать индивидуальность, ценности и видение своего бренда.","

С правильной комбинацией цветов бренда вы можете передавать индивидуальность, ценности и видение своего бренда.

",{"_213":260,"_154":-5,"_155":512},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,519,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/08b67b5cb3f77bbc5a139fe0a8af6c8b.jpg","палитра цветов на нежно-розовом фоне",{"_213":248,"_249":517,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image2_bbcb4b52-dadd-475c-9e4d-6cf521d22e3e.jpg?v=1785245901","gid://shopify/Article/569216270392","brand-guidelines","Руководство по бренду: шаблон и советы по созданию","2026-08-10T09:10:00Z",{"_213":262,"_11":537,"_264":533,"_265":266,"_267":268},[261,144],"Узнайте, как разработать эффективные руководства по бренду и создать брендбук для вашего бизнеса, а также посмотрите примеры успешных компаний.","

Узнайте, как разработать эффективные руководства по бренду и создать брендбук для вашего бизнеса, а также посмотрите примеры успешных компаний.

",{"_213":260,"_154":-5,"_155":527},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,536,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/dd57aff99e4b8fa0899213f35c0293eb.jpg","Изображение с различными элементами брендинга: шрифт, цветовая гамма и пр.","10 авг. 2026 г.","2026-08-10",{"_213":248,"_249":532,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image7_5267a279-1efa-4ec8-8d48-cd950a029f23.jpg?v=1786439448","gid://shopify/Article/569220759608","how-to-become-a-brand-ambassador","Как стать амбассадором бренда: руководство в 2026 году","2026-08-13T07:58:00Z",{"_213":262,"_11":554,"_264":550,"_265":266,"_267":268},[261,144],"Узнайте, как стать амбассадором бренда в 2026 году, из нашего подробного руководства. Откройте для себя модели оплаты, стратегии привлечения и медиа-инструменты для заключения партнерских соглашений.","

Узнайте, как стать амбассадором бренда в 2026 году, из нашего подробного руководства. Откройте для себя модели оплаты, стратегии привлечения и медиа-инструменты для заключения партнерских соглашений.

",{"_213":260,"_154":-5,"_155":544},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,553,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/48945cf6c9e9b4dfe941985b38a6f156.jpg","Три глянцевые трехмерные руки золотисто-бирюзового цвета на светлом градиентном фоне, показывающие жест мира.","13 авг. 2026 г.","2026-08-13",{"_213":248,"_249":549,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/1e7760d5d6e48f1098167e53ec994fdf.jpg0_9490148f-d7b5-426c-b39a-8fa815017a87.jpg?v=1787036701","gid://shopify/Article/569220792376","what-is-tiktok","Что такое TikTok и как им пользоваться","2026-08-13T08:04:00Z",{"_213":262,"_11":569,"_264":567,"_265":266,"_267":268},[261,144],"Насколько популярен TikTok? Разбираемся, как работает платформа, кто ей пользуется и как бренды привлекают и расширяют свою аудиторию с помощью TikTok.","

Насколько популярен TikTok? Разбираемся, как работает платформа, кто ей пользуется и как бренды привлекают и расширяют свою аудиторию с помощью TikTok.

",{"_213":260,"_154":-5,"_155":561},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,568,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/fcd60df450ae54da9239c7131ff7a848.jpg","Смартфон со знаком вопроса на экране на фиолетовом фоне.",{"_213":248,"_249":566,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image3_29753c5b-2428-49c7-af5b-f80f551b02cb.jpg?v=1786694663","gid://shopify/Article/569220988984","logo-size","Гайд по размерам логотипа для сайтов и соцсетей","2026-08-13T09:15:00Z",{"_213":262,"_11":584,"_264":582,"_265":266,"_267":268},[261,144],"Каковы оптимальные размеры логотипа? Компании используют логотипы в самых разных форматах. Создайте адаптируемый логотип для любой ситуации.","

Каковы оптимальные размеры логотипа? Компании используют логотипы в самых разных форматах. Создайте адаптируемый логотип для любой ситуации.

",{"_213":260,"_154":-5,"_155":576},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,583,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/fabdbbad96ebf6ee2767aa91bc54dfd2.jpg","Макет интернет-магазина с изображением очков и панель выбора цвета логотипа.",{"_213":248,"_249":581,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/4f8b74c0719e5ce6169557a99508bd5a.jpg0_aaff58a7-fa77-4ac5-a761-3160a14d0b3b.jpg?v=1786698940","gid://shopify/Article/569221021752","ecommerce-checkout","Оформление заказа в онлайн-магазине: 10 советов по оптимизации","2026-08-13T09:22:00Z",{"_213":262,"_11":599,"_264":597,"_265":266,"_267":268},[261,144],"Ознакомьтесь с простыми способами улучшить процесс оформления заказа, сократить число брошенных корзин и повысить конверсию вашего онлайн-магазина.","

Ознакомьтесь с простыми способами улучшить процесс оформления заказа, сократить число брошенных корзин и повысить конверсию вашего онлайн-магазина.

",{"_213":260,"_154":-5,"_155":591},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,598,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/2ae2458806c8d50763a3f17b0df7e66d.jpg","Ноутбук с изображением корзины для покупок на экране",{"_213":248,"_249":596,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/d40d3a91c2af207924c0c1c8dfcdd2b6.png0_ce25e8c8-e838-42fb-bb34-cbdc1ced0e82.jpg?v=1786699337","gid://shopify/Article/569221120056","product-development-process","Руководство по разработке продукта: 8 шагов (2026)","2026-08-13T09:45:00Z",{"_213":262,"_11":614,"_264":612,"_265":266,"_267":268},[261,144],"Овладейте процессом создания продукта — от идеи до запуска. Проверьте гипотезы, протестируйте концепцию и выведите свой продукт на рынок.","

Овладейте процессом создания продукта — от идеи до запуска. Проверьте гипотезы, протестируйте концепцию и выведите свой продукт на рынок.

",{"_213":260,"_154":-5,"_155":606},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,613,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/999156b904d37c5bafa4f41feacc294e.jpg","Множество контейнеров различной формы, имеющих зеркальную поверхность, — разработка продуктов",{"_213":248,"_249":611,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image2_728f37a3-e5bd-4bca-a8be-8dc01ae85831.jpg?v=1787036780","gid://shopify/Article/569224626232","32-key-performance-indicators-kpis-for-ecommerce","Основные KPI для интернет-магазина: как отслеживать рост (2026)","2026-08-16T04:54:00Z",{"_213":262,"_11":631,"_264":627,"_265":266,"_267":632},[261,144],"Узнайте о том, какие KPI действительно важны для интернет-магазина, как их отслеживать и использовать для роста продаж и повышения эффективности бизнеса.","

Узнайте о том, какие KPI действительно важны для интернет-магазина, как их отслеживать и использовать для роста продаж и повышения эффективности бизнеса.

",{"_213":260,"_154":-5,"_155":621},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,630,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/4dcda594a132ca422e8ef7f9f91a4c4a.jpg","Изображение человека в покупательской корзине на штангенциркуле, символизирующем измерение KPI. ","16 авг. 2026 г.","2026-08-16",{"_213":248,"_249":626,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/fc18af94aaf21b8a66f87894aefe0913.jpg0_3dfe1afb-b152-4f89-8df1-0266d37ea98b.jpg?v=1786942474",971,"gid://shopify/Article/569234358328","branding-package","Фирменный стиль: стоимость и примеры в 2026 году","2026-08-24T11:06:00Z",{"_213":262,"_11":649,"_264":645,"_265":266,"_267":268},[261,144],"Разберитесь, что входит в фирменный стиль, сколько стоит инвестировать на разных этапах развития бизнеса и какие реальные примеры помогут создать собственную айдентику.","

Разберитесь, что входит в фирменный стиль, сколько стоит инвестировать на разных этапах развития бизнеса и какие реальные примеры помогут создать собственную айдентику.

",{"_213":260,"_154":-5,"_155":639},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,648,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/7141972e67971e6c3b58a2b5e672ca32.jpg","Тюбики разного цвета на белом фоне","24 авг. 2026 г.","2026-08-24",{"_213":248,"_249":644,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/e81ef851a12aa681b8862a4d1180c897.png0_b0f96d1d-8dfc-4d95-b548-af0371d8556f.jpg?v=1787655977","gid://shopify/Article/569234456632","i-have-domain-name-now-what","У меня есть доменное имя. Что дальше? Основные шаги","2026-08-24T11:26:00Z",{"_213":262,"_11":664,"_264":662,"_265":266,"_267":268},[261,144],"После покупки домена у вас есть несколько вариантов: запустить блог, открыть интернет-магазин или настроить переадресацию на другой ресурс.","

После покупки домена у вас есть несколько вариантов: запустить блог, открыть интернет-магазин или настроить переадресацию на другой ресурс.

",{"_213":260,"_154":-5,"_155":656},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,663,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/1dd4255c11ce0473f412aa5d379037a9.jpg","Розовый компьютер с клавиатурой и мышью на розовом фоне, на экране отображается программный код.",{"_213":248,"_249":661,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/2c80379a1e969f9705b11d8aa1898006.png0_302c1d46-7988-4119-b943-653f054902e5.jpg?v=1787824003","gid://shopify/Article/569234522168","print-on-demand-vs-dropshipping","Печать по требованию или дропшиппинг: что лучше?","2026-08-24T11:56:00Z",{"_213":262,"_11":679,"_264":677,"_265":266,"_267":268},[261,144],"Бизнес-модели дропшиппинга и печати по требованию позволяют делегировать управление запасами и логистику поставщикам, но между ними есть существенные различия.","

Бизнес-модели дропшиппинга и печати по требованию позволяют делегировать управление запасами и логистику поставщикам, но между ними есть существенные различия.

",{"_213":260,"_154":-5,"_155":671},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,678,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/c3d564cc71a14fac28d9d80e7b818583.jpg","Открытый ноутбук на двухцветном оранжево-голубом фоне.",{"_213":248,"_249":676,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/0a88133b8adea90c61f1ef9cf4075ddc.jpg0_409c2605-b4c6-4882-a533-ad897ba4a452.jpg?v=1787658983","gid://shopify/Article/569234587704","google-search-console","Что такое Google Search Console и как её использовать для сайта","2026-08-24T12:05:00Z",{"_213":262,"_11":694,"_264":692,"_265":266,"_267":268},[261,144],"Google Search Console помогает оценить эффективность сайта в поиске Google. Узнайте, как настроить Google Search Console.","

Google Search Console помогает оценить эффективность сайта в поиске Google. Узнайте, как настроить Google Search Console.

",{"_213":260,"_154":-5,"_155":686},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,693,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/fbbbba7ea91b0ef33e14baa909635456.jpg","Монитор с открытой Google Search Console, клавиатура и растения в горшках на рабочем столе.",{"_213":248,"_249":691,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/d54fc5a6f53742af903bd2e16de87805.png0_e6ea7fac-12a8-4ec9-81d8-b982d3cf40f8.jpg?v=1787659520","gid://shopify/Article/569234686008","google-pay","Что такое Google Pay и как его использовать для интернет-магазина","2026-08-24T13:04:00Z",{"_213":262,"_11":709,"_264":707,"_265":266,"_267":268},[261,144],"Познакомьтесь с принципами работы Google Pay и настройте сервис, чтобы ускорить оформление заказов и уменьшить число брошенных корзин в вашем интернет‑магазине.","

Познакомьтесь с принципами работы Google Pay и настройте сервис, чтобы ускорить оформление заказов и уменьшить число брошенных корзин в вашем интернет‑магазине.

",{"_213":260,"_154":-5,"_155":701},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,708,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/98c4bd25ff697a1b3d0bfcf390ac2856.jpg","Розово-оранжевый POS-терминал с приложенной к нему оранжевой банковской картой",{"_213":248,"_249":706,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/98395d1851568e2c1c88bbd65db9099f.png0_02de37ea-5aad-48ee-a3af-1c4b9dfe9bae.jpg?v=1787663101","gid://shopify/Article/569234718776","best-ai-voice-generator","Генераторы голоса на основе ИИ: сравнение 5 лучших решений","2026-08-24T13:11:00Z",{"_213":262,"_11":724,"_264":722,"_265":266,"_267":268},[261,144],"ИИ‑генераторы голоса позволяют авторам контента, предпринимателям и небольшим компаниям быстро создавать аудиоконтент, чтобы взаимодействовать с аудиторией.","

ИИ‑генераторы голоса позволяют авторам контента, предпринимателям и небольшим компаниям быстро создавать аудиоконтент, чтобы взаимодействовать с аудиторией.

",{"_213":260,"_154":-5,"_155":716},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,723,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/91c94596a24f840b455053d6f01eaea9.jpg","Серебристый граммофон на розовом градиентном фоне — лучшие генераторы голоса на основе ИИ",{"_213":248,"_249":721,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/a4be33f219a3d3e7b87eff0fb7b72c94.png0_923fa63e-45ae-4e81-a478-b6f9405a5478.jpg?v=1787823744","gid://shopify/Article/569235505208","how-to-create-a-website-for-my-business","Как создать сайт для бизнеса: 9 шагов","2026-08-26T01:37:00Z",{"_213":262,"_11":741,"_264":737,"_265":266,"_267":268},[261,144],"Узнайте, как создать сайт для своего бизнеса — от выбора доменного имени до оптимизации для мобильных устройств.","

Узнайте, как создать сайт для своего бизнеса — от выбора доменного имени до оптимизации для мобильных устройств.

",{"_213":260,"_154":-5,"_155":731},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,740,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/c9466ab6effe815b8893751717fb6f17.jpg","страница товара Orange Spritz на чёрном фоне.","26 авг. 2026 г.","2026-08-26",{"_213":248,"_249":736,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/55cc5d631b583faf2148d8f623042ce4.png0_f0c03019-4e93-43d9-a8d8-cd6a19032535.jpg?v=1787708269","gid://shopify/Article/569235537976","meta-pixel-setup","Meta Pixel: гайд по настройке для рекламы в Facebook (2026)","2026-08-26T01:53:16Z",{"_213":262,"_11":756,"_264":754,"_265":266,"_267":284},[261,144],"Узнайте всё о настройке Meta Pixel с нашим гайдом 2026 года. Узнайте про конверсионный API, стратегии ретаргетинга и способы решения проблем, чтобы повысить ROI рекламы в Facebook.","

Узнайте всё о настройке Meta Pixel с нашим гайдом 2026 года. Узнайте про конверсионный API, стратегии ретаргетинга и способы решения проблем, чтобы повысить ROI рекламы в Facebook.

",{"_213":260,"_154":-5,"_155":748},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,755,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/39123bd1f47d1d1cab51076403fab9d6.jpg","разноцветный куб внутри разноцветного круга на сине-голубо-розовом градиентном фоне",{"_213":248,"_249":753,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/0c13448ae71e61a5de5b50c933e83c54.jpg0_0f874f8e-9402-4a07-acaf-1222a0a7750d.jpg?v=1787709203","gid://shopify/Article/569235636280","ai-prompts","ИИ-промпты для электронной коммерции: примеры и советы","2026-08-26T02:00:26Z",{"_213":262,"_11":771,"_264":769,"_265":266,"_267":268},[261,144],"Узнайте на реальных примерах, как писать эффективные ИИ-промпты для электронной коммерции, чтобы создавать описания продуктов, оптимизировать магазин и повышать продажи.","

Узнайте на реальных примерах, как писать эффективные ИИ-промпты для электронной коммерции, чтобы создавать описания продуктов, оптимизировать магазин и повышать продажи.

",{"_213":260,"_154":-5,"_155":763},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,770,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/93ebde872a5b2c6a2b74abded9159c4a.jpg","экран монитора с мышкой на поисковой строке нейросети на голубо-розовом фоне",{"_213":248,"_249":768,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/7a941fdf2d88d78cab4521eba757f124.png0_b7731a2e-ae2c-4d31-b0ee-037d530d7f87.jpg?v=1787823935","gid://shopify/Article/569260703800","best-payment-gateways","Лучшие платёжные шлюзы — 2026: сравнение 7 провайдеров","2026-09-17T06:00:00Z",{"_213":262,"_11":788,"_264":784,"_265":266,"_267":268},[261,144],"Ищете новый платёжный шлюз для приёма онлайн-платежей? В этом руководстве мы сравним 7 лучших вариантов по их функционалу, ключевым преимуществам и стоимости.","

Ищете новый платёжный шлюз для приёма онлайн-платежей? В этом руководстве мы сравним 7 лучших вариантов по их функционалу, ключевым преимуществам и стоимости.

",{"_213":260,"_154":-5,"_155":778},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,787,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/de945f51f1867c4e4dad7c29ca40fb73.jpg","гора купюр перед зелёными дверями как изображение платёжных шлюзов","17 сент. 2026 г.","2026-09-17",{"_213":248,"_249":783,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/f19db09e1fd6eb4440c1f80a5d742ff3.png1_d5a88626-b7ec-4e2f-8a11-221bdb08d7cd.jpg?v=1789711138","gid://shopify/Article/569260769336","what-is-a-domain","Что такое домен? Определение, типы и примеры","2026-09-17T06:30:00Z",{"_213":262,"_11":803,"_264":801,"_265":266,"_267":268},[261,144],"Домен — это веб-адрес, который ведет посетителей на сайт. Ознакомьтесь со структурой и типами доменов, а также узнайте, как выбрать подходящий.","

Домен — это веб-адрес, который ведет посетителей на сайт. Ознакомьтесь со структурой и типами доменов, а также узнайте, как выбрать подходящий.

",{"_213":260,"_154":-5,"_155":795},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,802,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/7ab648f87bdb1b605de7da64ac2a611d.jpg","Объемный глянцевый вопросительный знак с перламутровым переливом на светлом фоне.",{"_213":248,"_249":800,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/954a5c9d791b8a07bcd24a8dd439eb62.png0_b233ab43-4cd9-416d-bd3d-9b254b2d7264.jpg?v=1789711964","gid://shopify/Article/569261064248","how-to-design-logo","Как создать логотип: полный пошаговый гайд (2026)","2026-09-17T07:30:00Z",{"_213":262,"_11":818,"_264":816,"_265":266,"_267":819},[261,144],"Узнайте, как пошагово создать логотип с помощью бесплатных ИИ-инструментов, психологии цвета и рекомендаций по регистрации товарных знаков.","

Узнайте, как пошагово создать логотип с помощью бесплатных ИИ-инструментов, психологии цвета и рекомендаций по регистрации товарных знаков.

",{"_213":260,"_154":-5,"_155":810},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,817,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/bc1ace79fdfbf3c27b25186327b9e1e6.jpg","Человек в окружении карандашей, линейки и циркуля рисует эскиз глаза.",{"_213":248,"_249":815,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/27395117416c1e1005379d41b3192820.jpg0_292e9aec-2c08-4beb-b84b-294bacc3b49d.jpg?v=1789716791",973,"gid://shopify/Article/569264570424","how-to-get-a-startup-business-loan-with-no-money","Как получить кредит на бизнес до появления дохода","2026-09-20T08:30:00Z",{"_213":262,"_11":836,"_264":832,"_265":266,"_267":268},[261,144],"Получить кредит на бизнес до появления дохода вполне реально. Обычно кредиторы оценивают вашу кредитоспособность, наличие залога и созаемщика.","

Получить кредит на бизнес до появления дохода вполне реально. Обычно кредиторы оценивают вашу кредитоспособность, наличие залога и созаемщика.

",{"_213":260,"_154":-5,"_155":826},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,835,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/7779469af856898480b971e716ec4ff7.jpg","мешок с деньгами и монетами перед ним: кредит на стартап без денег","20 сент. 2026 г.","2026-09-20",{"_213":248,"_249":831,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_da26e7c0-291f-4e83-8f9f-b648f6059cf1.jpg?v=1789977844","gid://shopify/Article/569264668728","how-to-make-a-business-flyer","Как сделать рекламный флаер","2026-09-20T09:00:00Z",{"_213":262,"_11":851,"_264":849,"_265":266,"_267":268},[261,144],"Успешная рекламная листовка должна быть информативной и интересной. Узнайте, как написать текст и разработать дизайн листовки, которая привлечёт клиентов в ваш бизнес.","

Успешная рекламная листовка должна быть информативной и интересной. Узнайте, как написать текст и разработать дизайн листовки, которая привлечёт клиентов в ваш бизнес.

",{"_213":260,"_154":-5,"_155":843},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,850,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/51b44f5197a4ef7e736c0c2009997275.jpg","Бирюзовые прямоугольники на градиентном фоне.",{"_213":248,"_249":848,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/e43bd1e81bd2ed5eb86b182191df75f0.jpg0_247e0614-8fa7-4223-9e1e-fbb7306b1ef2.jpg?v=1789979903","gid://shopify/Article/569266208824","markup-vs-margin-whats-the-difference","Наценка и маржа: в чем разница (2026)","2026-09-21T04:30:00Z",{"_213":262,"_11":868,"_264":864,"_265":266,"_267":268},[261,144],"Наценка и маржа — это два термина, с которыми вы будете часто сталкиваться в электронной коммерции. Ниже описано различие между ними и то, как эффективно использовать их в работе.","

Наценка и маржа — это два термина, с которыми вы будете часто сталкиваться в электронной коммерции. Ниже описано различие между ними и то, как эффективно использовать их в работе.

",{"_213":260,"_154":-5,"_155":858},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,867,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/c18fd79b53b84c607a02ac267c91cd63.jpg","Иллюстрация в синих тонах, разделенная на две части: слева изображена направленная вверх стрелка, а справа — товарный ярлык со штрихкодом.","21 сент. 2026 г.","2026-09-21",{"_213":248,"_249":863,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/7c9440a9de3e574ed9ee9bcc33a453d6.png0_0795ac89-01ca-4805-876c-c6b14a919eb4.jpg?v=1790050950","gid://shopify/Article/569266405432","what-is-github","GitHub: основы, принцип работы и первые шаги","2026-09-21T05:30:00Z",{"_213":262,"_11":883,"_264":881,"_265":266,"_267":268},[261,144],"GitHub помогает управлять изменениями в коде, работать совместно с командой и безопасно экспериментировать в единой среде с контролем версий.","

GitHub помогает управлять изменениями в коде, работать совместно с командой и безопасно экспериментировать в единой среде с контролем версий.

",{"_213":260,"_154":-5,"_155":875},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,882,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/1fb97efcc6e545867709ccef3cc41f7c.jpg","Два монитора на темном фоне; на каждом из них светится значок магазина, а между собой они соединены стрелками, что символизирует перенос данных между интернет-магазинами и работу над разными версиями при помощи GitHub",{"_213":248,"_249":880,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/B2B_ecommerce.png0_b9677fa6-517b-4962-ad6c-50ee18fe9011.jpg?v=1790055186","gid://shopify/Article/569266602040","cash-back","Кешбэк: основные понятия и принципы действия","2026-09-21T06:30:00Z",{"_213":262,"_11":898,"_264":896,"_265":266,"_267":268},[261,144],"Кешбэк позволяет вернуть процент от каждой покупки, соответствующей требованиям. Из этой статьи вы узнаете, как он работает, какими преимуществами и недостатками обладает, а также какие карты обеспечивают лучший возврат средств для бизнеса.","

Кешбэк позволяет вернуть процент от каждой покупки, соответствующей требованиям. Из этой статьи вы узнаете, как он работает, какими преимуществами и недостатками обладает, а также какие карты обеспечивают лучший возврат средств для бизнеса.

",{"_213":260,"_154":-5,"_155":890},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,897,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/61e47321eef2efad2b7124182497790f.jpg","Золотистый кошелек на охристо-желтом градиентном фоне; перед кошельком рассыпаны золотые монеты ",{"_213":248,"_249":895,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/796b70180bca7ecfa8851d1da3c556b4.png0_de56a9c0-0594-49d6-878e-57ee6868b824.jpg?v=1790056904","gid://shopify/Article/569266667576","clothing-line-business-plan","Как написать эффективный бизнес-план бренда одежды (2026)",{"_213":262,"_11":912,"_264":910,"_265":266,"_267":268},[261,144],"Узнайте, как составить бизнес‑план для запуска линии одежды, включающий девять простых шагов — от анализа рынка и финансов до производства и привлечения финансирования.","

Узнайте, как составить бизнес‑план для запуска линии одежды, включающий девять простых шагов — от анализа рынка и финансов до производства и привлечения финансирования.

",{"_213":260,"_154":-5,"_155":904},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,911,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/942644c35fd3949a642d879adda6c11b.jpg","Деревянная вешалка для одежды на зеленом фоне.",{"_213":248,"_249":909,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/982c208760b1b48f5e99c2bb1611c0aa.png0_e4e33d36-4534-446f-8843-57ff3f0b7f3e.jpg?v=1790156257","gid://shopify/Article/569270599736","is-aliexpress-legit","Можно ли доверять AliExpress и как избежать основных схем мошенничества","2026-09-23T08:30:00Z",{"_213":262,"_11":929,"_264":925,"_265":930,"_267":931},[261,144],"Хотя AliExpress в целом является безопасной платформой, недобросовестные продавцы могут попытаться вас обмануть. Защитите себя от обмана, узнав о популярных схемах мошенничества и способах их обхода из нашей статьи.","

Хотя AliExpress в целом является безопасной платформой, недобросовестные продавцы могут попытаться вас обмануть. Защитите себя от обмана, узнав о популярных схемах мошенничества и способах их обхода из нашей статьи.

",{"_213":260,"_154":-5,"_155":919},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,928,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/6ad72b3be0f64ade7703d301f4fde6a5.png","Стопка из коробок с молотком судьи на ней — можно ли доверять AliExpress","23 сент. 2026 г.","2026-09-23",{"_213":248,"_249":924,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/45580866bdd952afdaa455f99e8ee444.png?v=1790237888",1800,762,"gid://shopify/Article/569270698040","best-logo-fonts","Лучшие шрифты для логотипа: как выбрать подходящий вашему бренду","2026-09-23T09:00:00Z",{"_213":262,"_11":946,"_264":944,"_265":266,"_267":268},[261,144],"Правильно выбранный шрифт поможет создать впечатление узнаваемого и состоявшегося бренда. Но как выбрать подходящий шрифт для логотипа среди множества вариантов?","

Правильно выбранный шрифт поможет создать впечатление узнаваемого и состоявшегося бренда. Но как выбрать подходящий шрифт для логотипа среди множества вариантов?

",{"_213":260,"_154":-5,"_155":938},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,945,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/df96c43a05fbde9d6d02cd1410be552b.jpg","Три образца оранжевых оттенков, буквы Aa, Bb и Cc и оранжевый геометрический символ на светлом фоне.",{"_213":248,"_249":943,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/a0889adeec2f11203ca7cbe96509ae55.png0_6a4b8d38-4fe2-45c8-a52f-8a06d3c5f0e5.jpg?v=1790239756","gid://shopify/Article/569270730808","branding-design","Разработка брендинга: 12 примеров и советы экспертов",{"_213":262,"_11":960,"_264":958,"_265":266,"_267":268},[261,144],"Лучший способ найти вдохновение для визуального стиля бренда — изучить примеры успешных представителей отрасли. В этой статье — отличные образцы брендинга и советы эксперта по дизайну.","

Лучший способ найти вдохновение для визуального стиля бренда — изучить примеры успешных представителей отрасли. В этой статье — отличные образцы брендинга и советы эксперта по дизайну.

",{"_213":260,"_154":-5,"_155":952},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,959,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/c196051965dc1814f7b95bd93cc04594.jpg","Абстрактная 3D-композиция из геометрических фигур.",{"_213":248,"_249":957,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/5ef8e053e5249ebf5e90a87e39ed75bf.jpg0_d2b24080-917d-4993-983f-dfc28667398a.jpg?v=1790240529","gid://shopify/Article/569270763576","how-to-become-a-youtuber","Как стать ютубером: пошаговый гайд","2026-09-23T09:30:00Z",{"_213":262,"_11":975,"_264":973,"_265":266,"_267":381},[261,144],"Цель обеспечить себе стабильный доход на YouTube куда более достижима, чем может показаться. Рассказываем, как стать прибыльным и, что важнее, устойчиво работающим ютубером.","

Цель обеспечить себе стабильный доход на YouTube куда более достижима, чем может показаться. Рассказываем, как стать прибыльным и, что важнее, устойчиво работающим ютубером.

",{"_213":260,"_154":963,"_155":967},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,974,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/c5afdd0d0d20f57e3b3872709fc5fe9e.jpg","изображение ноутбука на голубом фоне и надпись «как стать ютубером»",{"_213":248,"_249":972,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/c96cfe04e1fc9949b646f90389d6068d.jpg0_f6a93cad-4a04-478f-af87-fbee4f4f17d6.jpg?v=1790241030","gid://shopify/Article/569275646008","business-license","Как получить разрешение на ведение бизнеса","2026-09-28T02:00:00Z",{"_213":262,"_11":992,"_264":988,"_265":266,"_267":268},[261,144],"Узнайте, как получить разрешение на ведение бизнеса в Беларуси, какие типы лицензий существуют, какие требования есть и какие шаги предпринять, чтобы запустить свой бизнес.","

Узнайте, как получить разрешение на ведение бизнеса в Беларуси, какие типы лицензий существуют, какие требования есть и какие шаги предпринять, чтобы запустить свой бизнес.

",{"_213":260,"_154":-5,"_155":982},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,991,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/780d630ce44e196b3ec4055534aeef87.jpg","запечатанная бумага на голубом фоне — разрешение на ведение бизнеса","28 сент. 2026 г.","2026-09-28",{"_213":248,"_249":987,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/image1_b5abe624-ba68-430d-834a-44f19e77cb88.jpg?v=1790647145","gid://shopify/Article/569275678776","kak-otkrit-ooo","Как открыть ООО за 7 шагов (2026)","2026-09-28T02:30:00Z",{"_213":262,"_11":1007,"_264":1005,"_265":266,"_267":268},[261,144],"Узнайте, как открыть ООО, шаг за шагом — от выбора наименования до отправки документов. Рассказываем о стоимости, преимуществах и требованиях.","

Узнайте, как открыть ООО, шаг за шагом — от выбора наименования до отправки документов. Рассказываем о стоимости, преимуществах и требованиях.

",{"_213":260,"_154":-5,"_155":999},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,1006,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/ae33092946f79869a673f0137037536e.jpg","рельефный знак вопроса на кубе на бледно-розовом фоне — как открыть ООО",{"_213":248,"_249":1004,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/1_4bb06f9b-34df-40ba-a70a-471780dd790f.jpg?v=1790647522","gid://shopify/Article/569435783224","noindex-shopify-page","Как скрыть страницу магазина на Shopify от индексации","2026-10-07T06:30:00Z",{"_213":262,"_11":1024,"_264":1020,"_265":266,"_267":268},[261,144],"На Shopify можно использовать метаполе seo.hidden, чтобы добавить к странице метатег noindex,nofollow и исключить такую страницу из XML-карты сайта.","

На Shopify можно использовать метаполе seo.hidden, чтобы добавить к странице метатег noindex,nofollow и исключить такую страницу из XML-карты сайта.

",{"_213":260,"_154":-5,"_155":1014},{"_213":254,"_255":256,"_257":258,"_259":37},[-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,1023,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/119b9388f3b1515ffbbe96ea2fc08e01.jpg","Увеличительное стекло на сером фоне","7 окт. 2026 г.","2026-10-07",{"_213":248,"_249":1019,"_250":251,"_252":-5,"_253":-5},"https://cdn.shopify.com/s/files/1/0846/0405/9704/articles/6d469813771cf5a682631264337ad6b1.jpg0.jpg?v=1791440008","gid://shopify/Article/569435815992","average-customer-retention-rate-by-industry","Средний коэффициент удержания клиентов в разных сегментах розничной торговли (2026)",{"_213":262,"_11":1038,"_264":1036,"_265":266,"_267":268},[261,144],"Узнайте, какие показатели удержания клиентов характерны для разных сегментов розничной торговли, какие факторы на них влияют и какие стратегии помогают их улучшить.","

Узнайте, какие показатели удержания клиентов характерны для разных сегментов розничной торговли, какие факторы на них влияют и какие стратегии помогают их улучшить.

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({{year}})","articleNavigation.title","On this page","articleNavigation.bannerTitle","Start your online business today.","articleNavigation.bannerSubTitle","For free.","articleNavigation.bannerHint","Try Shopify for free, no credit card required.","articleNavigation.videoButtonText","How Shopify works","subscribeBanner.title","Keep up with the latest from Shopify","subscribeBanner.description","Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","subscribeBanner.placeholder","Enter email","subscribeBanner.buttonText","Subscribe","subscribeBanner.hint","By entering your email, you agree to receive marketing emails from Shopify.","subscribeBanner.imageAlt","Subscription banner","subscribeBanner.successMessage.heading","Thank you for subscription!","subscribeBanner.successMessage.contentHtml","Check your email for instructions.","subscribeBanner.retail.title","Grow your retail business","subscribeBanner.retail.description","Get exclusive 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Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.","partnersSignup.service_partner.cta","Sign up","partnersSignup.app_developer.heading","Build apps for Shopify merchants","partnersSignup.app_developer.content","Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.","partnersSignup.app_developer.cta","partnersSignup.affiliate.heading","Become a Shopify Affiliate","partnersSignup.affiliate.content","Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.","partnersSignup.affiliate.cta","Apply now","partnersSignup.general.heading","partnersSignup.general.content","Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. 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Click \"Accept all\" to accept these uses. Read more in our Cookie Policy.","cookiesNotice.buttonText","OK","cookiesNotice.contentHtml","Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our Privacy Policy and our Cookie Policy.","cookiesNotice.rejectAllButtonText","Reject all","countries.ar","Argentina","countries.at","Austria","countries.au","Australia","countries.bd","Bangladesh","countries.be","Belgium","countries.bg","Bulgaria","countries.br","Brazil","countries.by","Belarus","countries.ca","Canada","countries.ch","Switzerland","countries.cl","Chile","countries.cn","China","countries.co","Colombia","countries.cz","Czech Republic","countries.dk","Denmark","countries.ee","Estonia","countries.en","USA","countries.es","Spain","countries.de","Germany","countries.fi","Finland","countries.fr","France","countries.gb","UK","countries.ge","Georgia","countries.gr","Greece","countries.hk","Hong Kong SAR","countries.hr","Croatia","countries.hu","Hungary","countries.id","Indonesia","countries.ie","Ireland","countries.in","India","countries.it","Italy","countries.jp","Japan","countries.kr","Korea","countries.lt","Lithuania","countries.lv","Latvia","countries.my","Malaysia","countries.mx","Mexico","countries.ng","Nigeria","countries.nl","Netherlands","countries.no","Norway","countries.nz","New Zealand","countries.pe","Peru","countries.ph","Philippines","countries.pl","Poland","countries.pt","Portugal","countries.ro","Romania","countries.rs","Serbia","countries.se","Sweden","countries.sg","Singapore","countries.si","Slovenia","countries.sk","Slovakia","countries.th","Thailand","countries.tr","Türkiye","countries.tw","Taiwan","countries.ua","Ukraine","countries.us","countries.vn","Vietnam","countries.za","South Africa","countries.ae","UAE","countries.il","Israel","countries.pk","Pakistan","countries.eg","Egypt","countries.sa","Saudi Arabia","languages.ar","Arabic","languages.bg","Bulgarian","languages.cs","Czech","languages.da","Danish","languages.de","German","languages.el","Greek","languages.en","English","languages.es","Spanish","languages.fi","Finnish","languages.fr","French","languages.he","Hebrew","languages.hi","Hindi","languages.hr","Croatian","languages.hu","Hungarian","languages.id","Indonesian","languages.it","Italian","languages.ja","Japanese","languages.ko","Korean","languages.lt","Lithuanian","languages.ms","Malay","languages.nb","Norwegian Bokmål","languages.nl","Dutch","languages.pl","Polish","languages.pt","Portuguese","languages.pt-PT","Portuguese Portugal","languages.ro","Romanian","languages.ru","Russian","languages.sk","Slovak","languages.sl","Slovenian","languages.sv","Swedish","languages.th","Thai","languages.tr","Turkish","languages.ur","Urdu","languages.vi","Vietnamese","languages.zh","Chinese","languages.zh-Hans","Chinese Simplified","languages.zh-Hant","Chinese Traditional","downloadApp.androidAlt","Get the Shopify app on Google Play","downloadApp.androidUrl","{{site, url(path: '/install/android')}}","downloadApp.iosAlt","Download the Shopify app on the Apple App Store","downloadApp.iosUrl","{{site, url(path: '/install/mobile')}}","downloadApp.qrCodeAlt","QR code to download from","downloadApp.qrTitle","Scan to install","downloadposApp.androidAlt","Get the Shopify POS Mobile app on Google Play","downloadposApp.androidUrl","https://play.google.com/store/apps/details?id=com.shopify.pos","downloadposApp.iosAlt","Download the Shopify POS Mobile app on the Apple App Store","downloadposApp.iosUrl","https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","downloadposApp.qrCodeAlt","downloadposApp.qrTitle","Scan or click below to install","forms.fields.country.label","Country","forms.fields.country.placeholder","Select one","forms.fields.country.error","Please select a country","globalNav.applyText","Apply for early access","globalNav.applyTextPlain","Apply for access","globalNav.getStarted","globalNav.headerPdfCta","Download document","globalNav.headerPdfCtaLink","https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","globalNav.homeUrl","{{home}}","globalNav.loginGetStartedText","Log in to get started","globalNav.loginText","Log in","globalNav.signinText","Sign in","globalNav.signupText","globalNav.signupTextStartFree","Start for free","globalNav.signupTextTryPlus","Try Plus","globalNav.signupTextTryShopify","Try Shopify","globalNav.signupTextFree","Sign up free","globalNav.signupTextPlain","globalNav.searchText","globalNav.searchPlaceholder","Type something you're looking for","globalNav.searchPlaceholderMobile","globalNav.signUpButtonText","globalNav.sharedBottomBar.shopify","Shopify","globalNav.sharedBottomBar.shopifyDesc","For entrepreneurs & SMBs","globalNav.sharedBottomBar.enterprise","Enterprise","globalNav.sharedBottomBar.enterpriseDesc","For the world’s largest brands","globalNav.contactSalesText","Talk to sales","showLess","Show less","showMore","Show more","home","learnMore","redirecting","Redirecting...","plans.pricingFaqAnswerWithDiscount","We offer a 25% discount for yearly subscriptions if you choose the Basic, Grow, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees.","plans.pricingFaqAnswerWithoutDiscount","We offer a discount for yearly subscriptions if you choose the Basic, Grow, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees.","sell.header","Explore your options","sell.title","Apps that help you sell {{vertical}}","sell.subheading","Some popular apps other merchants use","sell.seeRecommendedApps","See more recommended apps","sell.by","By {{partner}}","shopify","pagination.page","Page","signup.buttonText","signup.buttonTextStartFree","signup.buttonTextGetFreeMonths","Get {{paidTrialLength}} months free","signup.zeroDollarTrialPromo_one","Get your first month free","signup.zeroDollarTrialPromo_two","Get your first {{count}} months free","signup.zeroDollarTrialPromo_few","signup.zeroDollarTrialPromo_many","signup.zeroDollarTrialPromo_other","signup.buttonTextTryPlus","Try Plus and earn","signup.buttonHrefStartFree","signup.buttonTextStartTrial","Start trial","signup.plusButtonText","signup.plusSubscribeText","signup.buttonText_fr","Launch your store","signup.label","Email address","signup.placeholder","Enter your email address","signup.disclaimerHtml","signup.disclaimerNoLengthHtml","No credit card required. By entering your email, you agree to receive marketing emails from Shopify.","signup.testimonialButtonText","Try Shopify free for {{trialLength}} days","signup.freeTrialCtaHtml","Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.","signup.signupPaidTrialPromo.default_one","signup.signupPaidTrialPromo.default_two","signup.signupPaidTrialPromo.default_few","signup.signupPaidTrialPromo.default_many","signup.signupPaidTrialPromo.default_other","signup.signupPaidTrialPromo.disclaimer","By entering your email, you agree to receive marketing emails from Shopify.","signup.signupPaidTrialPromo.disclaimerNoEmail_one","Don’t have a Shopify store? Start free, then get your first month for {{paidTrialAmount}}.","signup.signupPaidTrialPromo.disclaimerNoEmail_few","Don’t have a Shopify store? 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Общайтесь с сообществом опытных владельцев интернет-магазинов.","Советы и руководства по всем вопросам, которые происходят за кулисами, включая финансирование, бухгалтерский учет и страхование.","Найдите товар для продажи","Статьи, которые помогут вам определить и создать нужные товары для вашей целевой аудитории.","Продвижение","Ресурсы, которые помогут вам заявить о себе и привлечь больше клиентов.","От","Изучите важнейшие задачи, которые вам необходимо выполнить, чтобы начать свой бизнес и подготовить себя к успеху.","Ваш бренд поможет вам выделиться среди конкурентов. Узнайте, как создать сильный и узнаваемый бренд.","Истории основателей","Изучите опыт предпринимателей, добившихся успеха с помощью Shopify.","Удержание","Вам нужно, чтобы привлеченные клиенты продолжили работу с вами. Изучите ключевые стратегии удержания для развития вашего бизнеса.","Экологическая ответственность","Откройте для себя экологичные практики и идеи, которые приносят пользу окружающей среде и одновременно привлекательны для экологически сознательных покупателей.","Узнайте, как создать многоканальную маркетинговую стратегию для охвата и расширения своей аудитории.","Найдите идею","Ищете вдохновение? Найдите множество проверенных идей для разных типов бизнеса и отраслей.","Конверсия","Узнайте, как превратить посетителей в клиентов и увеличить продажи.","Руководства","Подробные ресурсы, которые помогут вам начать и развивать свой бизнес.","Подкаст Shopify","Познавательные еженедельные беседы с предпринимателями и экспертами отрасли.","Детальный анализ","Загляните за кулисы и поучитесь у успешных основателей Shopify.","Предпринимательство","Найдите необходимые вам советы и стратегии по мотивации, повышению производительности.","Как продавать онлайн","Руководства и обучающие материалы о том, как создать идеальный интернет-магазин, продавать через различные каналы и отслеживать результаты.","Оптимизация социальных сетей","Узнайте, как привлекать аудиторию — и продавать ей — на таких платформах, как TikTok, Instagram и другие.","Новости","Универсальный ресурс, где вы найдете всю необходимую информацию о новых товарах, функциях и новостях Shopify.","Попробуйте бесплатно, а затем получите первый месяц за {{paidTrialAmount}}","Попробуйте бесплатно, а затем получите {{count}} месяца(-ев) за {{paidTrialAmount}}/месяц",{"_76":1272,"_78":1273},{"_1199":3270,"_1201":3271,"_1203":3272,"_1205":3273,"_1207":3274,"_1209":3275,"_1211":3276,"_1213":3277,"_1215":3278,"_1217":3279,"_1219":3280,"_1221":3281,"_1223":3282,"_1225":3283,"_1227":3284,"_1229":3285,"_1231":3286,"_1233":3287},{"_1191":1192,"_1193":1194,"_1195":1196,"_1197":1198},{"_80":1185,"_82":1186,"_88":3269},{"_100":1188,"_1189":1190},{"_154":140,"_1236":1271},{"_154":1268,"_1236":1269},{"_154":1266,"_1236":1267},{"_154":1264,"_1236":1265},{"_154":1262,"_1236":1263},{"_154":1260,"_1236":1261},{"_154":1258,"_1236":1259},{"_154":1256,"_1236":1257},{"_154":1254,"_1236":1255},{"_154":1252,"_1236":1253},{"_154":1250,"_1236":1251},{"_154":1248,"_1236":1249},{"_154":1246,"_1236":1247},{"_154":1244,"_1236":1245},{"_154":1242,"_1236":1243},{"_154":1240,"_1236":1241},{"_154":1238,"_1236":1239},{"_154":1235,"_1236":1237},"На этой странице","Начните свой онлайн-бизнес сегодня.","Попробуйте бесплатно.","Попробуйте Shopify бесплатно, кредитная карта не требуется.","Как работает Shopify","Будьте в курсе последних новостей от Shopify","Получайте бесплатные советы, идеи и ресурсы по электронной коммерции прямо в свои входящие.","Введите адрес эл. почты","Подписаться","Вводя свой адрес эл. почты, вы соглашаетесь получать маркетинговые письма от Shopify.","Спасибо за подписку!","Проверьте свою электронную почту для получения инструкций.","Информационный бюллетень для предпринимателей","Присоединяйтесь к миллионам самостоятельных предпринимателей и получайте бизнес-ресурсы, советы и вдохновляющие истории на свою электронную почту.","Вы можете отписаться в любое время. Указывая свой адрес электронной почты, вы соглашаетесь получать маркетинговые письма от Shopify. Продолжая подписку, вы соглашаетесь с Условиями и положениями, а также Политикой конфиденциальности.","популярные посты","Введите действительный адрес электронной почты.","Получайте новости","Спасибо за подписку.","Скоро вы начнёте получать бесплатные советы и ресурсы. А пока начните создавать свой магазин в течение бесплатного пробного периода Shopify.","Начало работы","Возникла ошибка, попробуйте еще раз позже!","Больше подробностей","Связанная статья","Развивайте свой бизнес с программой Shopify Partner","Независимо от того, предлагаете ли вы услуги маркетинга, настройки, веб-дизайна и разработки, программа Shopify Partner поможет вам добиться успеха. Зарегистрируйтесь бесплатно и получите доступ к возможностям участия в прибыли, инструментам для развития бизнеса и сообществу энтузиастов в сфере коммерции.","Зарегистрироваться","Создавайте приложения для продавцов Shopify","Независимо от того, хотите ли вы создавать приложения для Shopify App Store, предлагать услуги по разработке приложений на заказ или просто ищете способы расширить свою базу пользователей, Программа Shopify Partner поможет вам добиться успеха. Зарегистрируйтесь бесплатно и получите доступ к образовательным ресурсам, предварительному просмотру для разработчиков и возможности регулярного участия в прибыли.","Станьте партнером Shopify","Используйте свое влияние, чтобы вдохновлять предпринимателей по всему миру. Независимо от того, являетесь ли вы действующим партнёром Shopify или новичком в программе Shopify Partner, подайте заявку на участие в программе Shopify и получайте комиссию, привлекая свою аудиторию на Shopify.","Подать заявку сейчас","Независимо от того, предлагаете ли вы услуги веб-дизайна и разработки или хотите создавать приложения для Shopify App Store, программа Shopify Partner поможет вам добиться успеха. Зарегистрируйтесь бесплатно и получите доступ к возможностям участия в прибыли, предварительному просмотру для разработчиков и образовательным ресурсам.","Поделиться статьей","Обновлена","Опубликована","Обновлена пользователем {{authorName}} {{updatedOn}}","Автор: {{authorName}}","Автор: {{authorName}}","Проверена","Написана","блог","Мой альт.","Подробнее","Как как работает Shopify","Следующий крупный предприниматель — это вы","Попробуйте Shopify бесплатно и ознакомьтесь со всеми инструментами и сервисами, необходимыми для запуска, ведения и развития вашего бизнеса.","ДАВАЙТЕ СДЕЛАЕМ ВАШ БИЗНЕС УСПЕШНЫМ","На Shopify есть всё необходимое для создания, ведения и развития бизнеса. Вам остаётся только начать его.","Начните дропшиппинг с помощью Shopify","Подпишитесь на наш блог и получайте бесплатные советы, вдохновляющие истории и ресурсы по электронной коммерции прямо в свои входящие.","Вы можете отписаться в любое время. Указывая свой адрес электронной почты, вы соглашаетесь получать маркетинговые письма от Shopify.","Введите адрес электронной почты","Последние новости от Shopify","Смотреть все","Начать бесплатный пробный период","Точка продажи для любой сделки","Источники","Получите единственную точку продажи, которая дает вам <highlight>больше</highlight>","Свяжитесь с нами","свяжитесь с нами","ИИ-сводка","Начните продавать с {{shopifyLogoHtml}} Shopify","Вы соглашаетесь получать маркетинговые сообщения от Shopify.","Развивайте розничный бизнес","Получайте эксклюзивные истории из закулисья торговли, информацию о тенденциях в отрасли и советы по созданию лучших офлайн-магазинов.","Познакомьтесь с Shopify POS","Объедините личные и онлайн-продажи уже сегодня","Познакомьтесь с системой Point of Sale, которая включает в себя все необходимое для личных и онлайн-продаж.","Объедините свои онлайн- и оффлайн-продажи уже сегодня.","Бесплатно.","Автор: {{authorName}}","{{minutes}} мин чтения","Что-то пошло не так, повторите попытку позже","Пожалуйста, введите корректный адрес электронной почты.","Баннер подписки","Подпишитесь на","блог Shopify","Вы подписаны!","Сделайте Shopify приоритетным источником","Наши новые статьи будут чаще появляться в блоке «Главные новости» Google.","Добавить Shopify","Добавить Shopify в качестве приоритетного источника в Google",{"_154":115,"_76":118,"_1468":3372,"_119":3373,"_1471":3374},"Главная страница",{"_1761":3245,"_1215":148,"_1763":3375,"_1765":126,"_1766":3376},{"_1221":3249,"_1475":142,"_1757":134},"Новейшие","Продавайте онлайн","Закрыть","карусель","слайд","{x} из {y}","Навигация по региону","Закрыть навигацию по региону","Открывает внешний сайт в новом окне","Вернуться наверх","Главное","Связанные страницы","Перейти к содержанию","Отклонить баннер","Узнать больше о {title}","Внешний источник: "," (Открывается в новом окне)","Логотипы","Закрыть модальное окно","Картинка в картинке","Далее","Назад","Текущая","Предыдущая страница","Следующая страница","Перейти к слайду {{x}} из {{y}}","Логотип Shopify","Логотип партнеров Shopify","Навигация по отзывам","Отзывы","Следующий отзыв","Предыдущий отзыв","Воспроизвести отзыв","Пауза отзыва","видео","Воспроизвести видео","Пауза видео","Отключить звук в видео","Включить звук в видео","Значок поиска","Закрыть поиск","Поисковой запрос","Выполнить поиск","Специальное предложение: получите 6 месяцев POS Pro за{{incentivePrice}}/месяц","Получите ставку {{rate}}% по картам на сумму до {{gpvLimit}} долларов США личных продаж в течение первых {{length}} месяцев.","Применяются условия","Принять все","Мы используем файлы cookie (и другие подобные технологии) для многих целей, в том числе для улучшения вашего опыта использования нашего сайта, а также для рекламы и аналитики. Нажмите "Принять все", чтобы принять эти варианты использования. Более подробную информацию читайте в Политике в отношении файлов cookie.","ОК","Shopify использует файлы cookie для обеспечения необходимой функциональности сайта и улучшения вашего опыта использования. Используя сайт, вы соглашаетесь с Политикой конфиденциальности и Политикой в отношении файлов cookie.","Отклонить все","Аргентина","Австрия","Австралия","Бельгия","Болгария","Бразилия","Беларусь","Канада","Швейцария","Чили","Китай","Колумбия","Чехия","Дания","США","Испания","Германия","Финляндия","Франция","Великобритания","Греция","Гонконг, САР","Венгрия","Индонезия","Ирландия","Индия","Италия","Япония","Корея","Литва","Малайзия","Мексика","Нигерия","Нидерланды","Норвегия","Новая Зеландия","Перу","Филиппины","Польша","Португалия","Румыния","Швеция","Сингапур","Таиланд","Турция","Тайвань","Вьетнам","ЮАР","Болгарский","Чешский","Датский","Немецкий","Греческий","Английский","Испанский","Финский","Французский","Хинди","Венгерский","Индонезийский","Итальянский","Японский","Корейский","Литовский","Норвежский (букмол)","Голландский","Польский","Португальский","Португальский (Португалия)","Румынский","Русский","Шведский","Тайский","Турецкий","Вьетнамский","Китайский упрощенный","Китайский традиционный","Скачайте приложение Shopify из Google Play","Скачайте приложение Shopify из Apple App Store","QR-код для скачивания из","Отсканируйте для установки","Скачайте мобильное приложение Shopify POS из Google Play","Скачайте мобильное приложение Shopify POS из Apple App Store","Отсканируйте или нажмите ниже для установки","Страна","Выберите один вариант","Выберите страну","Подать заявку на ранний доступ","Подать заявку на доступ","Скачать документ","Войдите, чтобы начать","Войти","Зарегистрироваться бесплатно","Для предпринимателей, малого и среднего бизнеса","Для крупнейших мировых брендов","Поговорите с отделом продаж","Показать меньше","Показать больше","Мы предлагаем скидку 25% на годовую подписку, если вы выберете тарифные планы Basic, Grow или Advanced. Если вы выберете трехлетний план Shopify Plus, мы предложим ежемесячную скидку и более низкие различные онлайн-цены за использование платформы.","Изучите варианты","Приложения, которые помогают вам продавать {{vertical}}","Некоторые популярные приложения, используемые другими продавцами","Посмотреть больше рекомендуемых приложений","От {{partner}}","Страница","Начать пробный период","Попробуйте Plus","Откройте магазин","Адрес эл. почты","Введите электронную почту","Вы соглашаетесь получать маркетинговые эл. письма от Shopify.","Кредитная карта не требуется. Вводя адрес электронной почты, вы соглашаетесь получать маркетинговые эл. письма от Shopify.","Попробуйте Shopify бесплатно в течение {{trialLength}} дней","Попробуйте Shopify бесплатно и изучите все инструменты и сервисы, необходимые для запуска, ведения и развития вашего бизнеса.","Вводя адрес эл. почты, вы соглашаетесь получать маркетинговые письма от Shopify.","У вас нет магазина Shopify? Начните бесплатно, а затем получите первый месяц за {{paidTrialAmount}}.","У вас нет магазина Shopify? Начните бесплатно, а затем получите первые {{count}} месяца(-ев) за {{paidTrialAmount}} в месяц.","Эл. почта","Оглавление","Возникла ошибка, попробуйте позже","Неверный формат адреса эл. почты","Готово","Регистрация","Этот контент не загружается из-за технической проблемы","О Shopify","Все возможности","Все продукты","Изучите все продукты и функции Shopify","Найти бизнес-приложения","Продавайте оптом и напрямую","Бизнес-для-бизнеса (B2B)","Остаток","Банковские операции","Оплата счетов","Блог Enterprise","Блог продавца","Блог о розничной торговле","Заимствование","Брендинг","Создайте бренд с нуля","Выглядите как профессионал и помогите клиентам наладить связь с вашим бизнесом","Сборка","Бесплатные стоковые фотографии","Бизнес-энциклопедия","Надежное финансирование бизнеса","Развитие бизнеса","Масштабируйте бизнес","Генератор названий компаний ","Шаблон бизнес-плана","Виды бизнеса","Кнопка \"Купить\"","Превратите существующий веб-сайт или блог в интернет-магазин","Изучить кнопку \"Купить\"","Капитал","Финансирование крупных розничных торговцев","Финансирование малого бизнеса","Журнал изменений","Ваш источник последних новостей","Обеспечьте быструю и плавную оплату","Расчет по заказам на мировом уровне","Рассчитывайте клиентов","Сообщество","События сообщества","Сравнить с Plus","Бизнес-курсы","Учитесь у проверенных экспертов","Калькулятор стоимости","Кредит","Бесплатная пробная версия","Документы","Изучите аудиторию","Получайте информацию о клиентах","Индивидуальная настройка","Станьте владельцем домена сайта","Домены и хостинг","Дропшиппинг","Интернет-магазин","Редактор интернет-магазина","SEO для эл. коммерции","Повысьте ваш рейтинг в поисковых системах","Создайте сайт","Все Editions","Маркетинг по эл. почте","Энциклопедия","Необходимые инструменты","Примеры","Сайты на продажу","Эксперты","Реклама на Facebook","Facebook и Instagram","Часто задаваемые вопросы","Возможности","Управляйте финансами и получайте доступ к финансированию","Автоматизация эл. коммерции","Автоматизируйте бизнес","Сообщество Shopify","Учитесь у успешных продавцов","Защита от мошенничества","Обзор бесплатных бизнес-инструментов","Инструменты для ведения вашего бизнеса","Бесплатные инструменты","Выполнение заказов","Сеть выполнения заказов Shopify","Аутсорсинг выполнения заказов и возвратов","Google и YouTube","Аппаратное обеспечение","Магазин аппаратного обеспечения","Помощь и поддержка","Получите круглосуточную поддержку","Центр помощи","Руководства по использованию","Прочитайте подробные бизнес-руководства","Генератор выходных данных","Деловой чат","Превратите посетителей в покупателей","Чат с клиентами","Рассрочка","Международные продажи","Продавайте по всему миру","Управляйте запасами и заказами","Управление запасами и заказами","Присоединяйтесь сейчас","Обучение","Кредитование","Конструктор логотипов","Управление","Управляйте всем","Управляйте бизнесом","Отслеживание продаж, заказов и аналитики","Рынок","Продвигайте бизнес на рынке","Привлекайте и удерживайте клиентов","Автоматизация маркетинга","Разработайте маркетинговый план","Инструменты маркетинга","Реклама, кампании по эл. почте и многое другое","Торговые онлайн-площадки","Международная торговля","Привлекайте покупателей на новых рынках с помощью инструментов международных продаж","Оценивайте эффективность","Аналитика и отчетность","Средний рынок","Перейти в Shopify","Сравните с другими платформами","Мобильное приложение","Отвечайте в режиме реального времени","Получайте оплату быстрее","Пресс-центр","Все новости компании и пресс-релизы","Найдите домен, изучите стоковые изображения и улучшите бренд","Присутствие в интернете","Продавайте онлайн с помощью сайта эл. коммерции","Омниканальная торговля","Управление заказами и доставка","Обзор","Партнеры","Обработка платежей","Настройка форм оплаты","Принимайте онлайн-платежи","Цены на Plus","Подкасты","Точка продажи (POS)","Продавайте лично","Популярные темы","Цены на POS","POS для малого бизнеса","POS с несколькими 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Shopify","Коммерческое решение для развития цифровых брендов","Точка продажи Shopify","Shopify по сравнению с BigCommerce","Shopify по сравнению с Salesforce","Shopify по сравнению со Square","Соцсети","Интеграция с соцсетями","Стратегия для соцсетей","Превратите соцсети в каналы продаж","Сбыт в соцсетях","Решения","Управление персоналом","Начать","Начните бизнес","Создайте бренд","Стоковая фотография","Настройка магазина","Используйте мощные функции Shopify, чтобы начать продавать","Темы магазина","Настройте магазин","Истории успеха","Налог","Срочные кредиты","Магазин тем","Перейти на Plus","Видео","Торговая площадка Walmart","Способы продажи","Доменное имя","Что такое Shopify?","Как работает наша торговая платформа","Что нового","Реклама и кампании","ИИ","Аналитика","Оформление заказа","Настройте и расширьте Shopify","Скидки","Домены","Эл. почта и чат для клиентов","Финансы и финансирование","Получайте оплату","Глобальный","Последние обновления","Маркетинг и аналитика","Непрерывные инновации","Онлайн","Заказы и ассортимент","Платежи","Точка продажи","Цены","Продукты","Продавайте где угодно","Доставка","Крупнейшая торговая экосистема","Документация для разработчиков, CLI и многое другое","Социальные сети и торговые площадки","Налоги","Темы","Конструктор сайтов","Автоматизация рабочего процесса","О","Доступность","Партнерская программа","Документация по API","Демонстрация приложения","Разработчики приложений","Дополненная реальность Shopify","Темы блога","Черная сборка","Нативная сборка","Компания","Информация о компании","Контактные данные","Связаться с Shopify","Измените страну или регион.","Страна/регион","Выберите регион и язык","Выберите регион","Степень разработки","Разработчики","Справочный центр Shopify","Доменные имена","Бизнес в дропшиппинге","Хостинг эл. коммерции","ПО для эл. коммерции","Экономический рост","Партнеры Shopify","Игры","Глобальное воздействие","Больше ресурсов","Нанять партнера","Лидерство","Управление файлами cookie","Поддержка продавцов","Мобильная коммерция","Сайт электронной коммерции","Конструктор интернет-магазина","Платформа","Пресса и СМИ","Пресс-релизы","Настройки конфиденциальности","Поддержка","Розничная онлайн-торговля","Начальная настройка","События Shopify","Корзина","Воздействие соцсетей","Круглосуточная поддержка","Поддержка клиентов","Поддержка тем","Используйте Shopify с уверенностью. Наша платформа была оценена и сертифицирована:","Видеоуроки","Аффилейт","Карьера","Форум сообщества","Сравните Shopify","Настройки файлов cookie","Документы для разработчиков","Экосистема","Инвесторы","Юридические вопросы","Политика конфиденциальности","Статус обслуживания","Карта сайта","Устойчивое развитие","Условия обслуживания","Чат Shopify","Спросите что угодно","Сбросить чат","Добро пожаловать в Shopify.","Чем я могу помочь?","Получить демо-версию","Перейти на Shopify Plus","Как перейти на Shopify Plus?","Получить информацию о ценах","Я хочу получить информацию о ценах","Связаться со службой поддержки Shopify","Мне нужна помощь с моим магазином Shopify","Получить Shopify POS для моего бизнеса","Поговорите с экспертом по розничным продажам","Узнайте больше о программном обеспечении POS","Связаться со службой поддержки розничной торговли","Почему предприятия выбирают Shopify?","Сравнить Shopify с другими платформами","Сравнить Shopify с другими корпоративными торговыми платформами","Узнать о миграции на Shopify","Узнать о миграции предприятий на Shopify","Генерируемые ИИ ответы могут содержать ошибки. Всегда проверяйте информацию.","Рассматриваете Shopify?","Задайте вопрос нашему ИИ-чату","Привет 👋🏻! Спасибо, что посетили Shopify. Что привело вас сюда сегодня?","Запланировать встречу","Запланируйте 15-минутную встречу {{firstName}} {{lastName}}","Изменить время","Ничего не работает","Запланируйте звонок с экспертом","Копировать значок как SVG","Копировать значок Shopify как SVG","Копировать логотип как SVG","Копировать логотип Shopify как SVG","Получить активы бренда","Скачать активы бренда Shopify в zip-архив.","Скопировано","Параметры сохранения логотипа","Значок загрузки","Почему Shopify","Быстрый старт","Завтра вы уже сможете продавать.","Перейти на Shopify","Привлекайте больше клиентов. Увеличивайте продажи.","Нам доверяют корпоративные бренды","Независимо от масштабов, задач и амбиций вашего бизнеса.","Ваш увлеченный коммерцией ИИ-помощник.","Лучшая в мире система оформления заказов","Доказано, что это повышает конверсию.","Встроено в каждый магазин","На всех рынках","Аккаунты клиентов","Бизнес-размеры","Отрасли промышленности","Мобильное устройство","Велосипеды","Одежда, обувь и аксессуары","Мебель и декор дома","Подарки, хобби и игрушки","Гольф","Оборудование, краска и расходные материалы","Лыжи и сноуборд","Спорттовары","Вино, спиртные напитки и пиво","Приложение Shop","ИИ-чаты","Коммерция для агентов","Создавайте решения с помощью наших инструментов для агентов","Перенаправление...","У вас нет магазина Shopify? Начните бесплатно, а затем получите первые {{count}} месяца(-ев) за {{paidTrialAmount}}/мес.","ОАЭ","Израиль","Пакистан","Попробуйте Shopify","Впервые работаете с Shopify? Начните с {{trialLength}}-дневного бесплатного пробного периода","Интересует Shopify? Попробуйте бесплатно","Пока ждете, попробуйте Shopify","Начните бесплатный пробный период и ознакомьтесь со всеми инструментами, необходимыми для развития вашего бизнеса.","На старт. Внимание. Продавайте.","3 дня бесплатно","Продлите пробный период за {{paidTrialAmount}}","Получите до {{maxGmvCredits}} в виде кредитов","Задайте любой вопрос...","Отправить","Остановить генерацию","Возникла проблема с загрузкой помощника","Обновить страницу","Не удалось запланировать встречу. Пожалуйста, повторите попытку позже.","Выберите язык","Подтвердить","Китайский","Хорватия","Словения","Словакия","Хорватский","Малайский","Словацкий","Словенский","Получите {{paidTrialLength}} мес. бесплатно","Попробуйте Plus и зарабатывайте","Мы предоставляем скидку при оформлении годовой подписки на тарифы Basic, Grow или Advanced. 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